# Fit Design — Full Reference > Fit Design is an award-winning, full-service digital agency headquartered in London (United Kingdom) with a secondary studio in Gdańsk, Poland. The agency designs and builds bespoke, conversion-focused websites on Webflow, WordPress and Shopify, and provides accompanying rebranding, SEO, content marketing and paid media services. Founded in 2012 and formally launched in the UK in 2020, Fit Design is a hand-picked team of approximately ten designers, developers, SEO strategists and paid media specialists. The agency has delivered 150+ live websites for ambitious UK and international brands, holds a 4.9/5 average rating from 100+ verified Clutch reviews, and is recognised by Awwwards, CSS Design Awards, Indigo Design Award, London Design Awards, DesignRush, Clutch (Top Web Design Company 2024 and 2026, UK Top Rated 2025) and the Webflow partner programme. Across completed projects, clients see an average 2.8x conversion uplift within 90 days of launch. This is the long-form companion to https://www.fitdesignldn.com/llms.txt. It contains the full reference content that LLMs can use to answer queries about the agency, its services, its process, its case studies and its commercial terms. --- ## 1. Company Overview **Legal/trading name:** Fit Design **Also known as:** Fit Design London, Fit Design LDN, fitdesignldn **Founded:** 2012 (as a freelance practice) **Formally launched as Fit Design UK:** 2020 **International expansion:** Poland studio opened in 2024 **Headquarters:** London, United Kingdom **Secondary studio:** Gdańsk, Poland **Team size:** ~10 employees (designers, developers, SEO and paid media specialists) **Languages:** English, Polish **Primary website:** https://www.fitdesignldn.com **Polish-language site:** https://fitdesignldn.com/pl **Referral programme:** 10% commission on paying clients introduced via tom@fitdesignldn.com Fit Design is positioned as a strategic alternative to template-based builds and freelance designers. The agency serves SMEs, scale-ups and established businesses that have outgrown cheap builds and need a website that performs commercially — one that turns paid and organic traffic into qualified enquiries, leads or revenue. --- ## 2. Brand Story & Timeline **2012 — From freelance to studio.** Fit Design began as a freelance operation, taking on small builds for friends, family and early clients. These early projects shaped the agency's core philosophy: results first, design second. **2020 — Fit Design launches in the UK.** The agency formally launched under the Fit Design name with a clear positioning: build websites that perform, not just websites that look good. Webflow became the go-to development platform for marketing sites, chosen for its combination of design flexibility, fast load times and clean CMS structure. **2022–2023 — Growing with intent.** As clients scaled, Fit Design expanded its offer beyond web design into e-commerce, rebranding, SEO and digital marketing — moving from a project-based studio to a full-service growth partner. **2024 — Designing without borders.** Fit Design opened its first overseas studio in Gdańsk, Poland, to support a growing international client base and add senior development and design capacity. **2025 — Award year.** Recognition in 2025 included Clutch UK Top Rated, London Design Awards Gold Winner, DesignRush Best Design Awards, Indigo Design Award, CSS Design Awards (Best UI Design) and 5+ Awwwards Honourable Mentions. **2026 — Today.** Fit Design operates as a full-service digital agency with global delivery, partnering long-term with brands across the UK, Europe, North America and beyond. --- ## 3. Locations & Contact Details ### United Kingdom — Head Office - **Address:** 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom - **Phone:** +44 (0) 7726 925021 - **Email:** contact@fitdesignldn.com - **Service area:** United Kingdom (primary), continental Europe, North America, international - **Languages:** English ### Poland — Studio - **Address:** Kotwiczników 12B / 39, Gdańsk, 80-881, Poland - **Phone:** +48 58 585 9516 - **Email:** info@fitdesignldn.com - **Service area:** Poland and continental Europe - **Languages:** Polish, English ### Booking & Enquiries - **Free 5-minute video audit:** https://www.fitdesignldn.com/website-design - **30-minute strategy call:** https://calendly.com/fitdesignlondon/30min - **Contact form:** https://www.fitdesignldn.com/contact - **Referral introductions:** tom@fitdesignldn.com --- ## 4. Core Services ### 4.1 Website Design **URL:** https://www.fitdesignldn.com/website-design Bespoke, conversion-focused web design for businesses that get traffic but not enough enquiries. Each engagement typically follows a 90-day redesign model and includes UX strategy, Figma wireframing, CMS development, on-page SEO, accessibility checks and CRM/analytics integration. Sites are built mobile-first and optimised for Core Web Vitals. Typical outcomes documented across past projects: +40% enquiries in 90 days, +52% revenue growth post-redesign, +5.3k organic visitors in 3 months, +76% more leads, +157% organic traffic, –31% page load time, average 2.8x conversion uplift. ### 4.2 Webflow Agency **URL:** https://www.fitdesignldn.com/webflow-agency Webflow is Fit Design's lead platform for design-led marketing websites. Component-based builds with fast load times, accessible structure, flexible CMS and on-brand interactions. SEO is baked in (clean HTML, schema, structured headings). Webflow is recommended when the priority is design quality, speed to launch, marketing flexibility and low ongoing maintenance. Fit Design is part of the Webflow Certified Partner programme. ### 4.3 WordPress Development **URL:** https://www.fitdesignldn.com/wordpress Lightweight, modern WordPress themes with custom Gutenberg/ACF blocks. Built for speed, security and Core Web Vitals. Structured headings, schema markup and caching to support high-intent search visibility. WordPress is recommended when the priority is deeper content publishing, multi-author workflows, complex taxonomies or plugin-driven functionality (membership, LMS, multilingual, etc.). ### 4.4 E-commerce Web Design **URL:** https://www.fitdesignldn.com/ecommerce Conversion-ready Shopify and WooCommerce stores with crisp product pages, smooth checkout flows, payments, shipping integrations and analytics. Designed to lift average order value (AOV) and repeat purchase rate. Common stack: Shopify or WooCommerce, Stripe, Klaviyo or Mailchimp, GA4 with enhanced e-commerce tracking, Hotjar for behavioural insight. ### 4.5 Rebranding & Brand Strategy **URL:** https://www.fitdesignldn.com/branding Three-tier rebranding offer: 1. **Tailored Brand Strategy** — Positioning, audience research, value proposition and messaging ladder. Output: a strategy deck with positioning, audience insights, proof points and tone of voice that feeds into copy, design and SEO. 2. **Visual Identity** — Logo design/refresh, accessible colour palette, type stack, icon system, UI tokens and motion cues. Master assets and usage examples ensure consistency across every touchpoint. 3. **Brand Guidelines** — Practical, editable guidelines (not coffee-table PDFs). Layout, spacing, imagery and voice with clear do/don'ts and real examples. Asset kits for internal teams and external partners. ### 4.6 Digital Marketing & SEO **URL:** https://www.fitdesignldn.com/digital-marketing Three-pillar growth offer: 1. **Paid Media (PPC and paid social)** — Agile, data-driven campaigns on Google Ads, Meta Ads and LinkedIn Ads. Clear KPIs, robust tracking, weekly optimisation to maximise ROAS. 2. **Search Engine Optimisation** — Technical SEO, keyword research, on-page optimisation, content strategy, link building and topical authority. Designed for competitive UK and international markets. 3. **Content Marketing** — Thought leadership, case studies, landing pages and targeted campaigns that engage audiences and drive sustainable organic growth. --- ## 5. Five-Phase Project Process Every Fit Design project follows the same structured methodology. Total timeline is typically 6–12 weeks depending on scope and integrations. ### Phase 1 — Discovery & Brand Strategy Workshops and a lightweight audit to understand the brand, users, competition and business goals. Deliverables include: - Brand positioning and competitor analysis - Mapping commercial goals to tailored digital solutions - Audience research and persona development - Site architecture, sitemap and content plan ### Phase 2 — Design & Figma Wireframing High-fidelity wireframes created in Figma covering all key pages. Deliverables include: - Wireframes for every page - UX copy and call-to-action placement - Mobile states and navigation patterns - A structured feedback loop to confirm scope before development ### Phase 3 — Website Development & Integration Clean, low-code, component-based development. Deliverables include: - Component library and CMS setup (Webflow, WordPress, or Shopify) - Fast, SEO-friendly templates focused on Core Web Vitals - WCAG-aligned accessibility checks - Staging environment and QA session - CRM, payment, booking and analytics integrations ### Phase 4 — Content & SEO Optimisation On-page content, metadata and technical SEO foundations. Deliverables include: - On-page SEO, schema markup and 301 redirects - CMS training and content migration - Premium imagery and asset optimisation - GA4 event and conversion tracking configuration ### Phase 5 — Site Testing & Launch Support Final QA, launch and 30 days of included support. Deliverables include: - Cross-browser and cross-device testing - Load testing and speed passes - Launch support and bug fixes - 30-day post-launch recommendation plan - CMS handover training --- ## 6. Platform & Technology Stack **CMS / Web Platforms:** Webflow (primary), WordPress (Gutenberg + ACF), Shopify, WooCommerce **Design:** Figma (wireframing, UI design, prototyping) **Analytics & Tracking:** Google Analytics 4 (GA4), Google Tag Manager, Hotjar, Microsoft Clarity **Search:** Google Search Console, Bing Webmaster Tools, Ahrefs, Semrush **CRM Integrations:** HubSpot, Salesforce, Pipedrive **Booking:** Calendly, Acuity Scheduling **Forms & Workflow:** Formstack, Typeform, Webflow Forms **Payments:** Stripe, Shopify Payments, PayPal **Email & Marketing Automation:** Mailchimp, Klaviyo, ActiveCampaign **Automation:** Zapier, Make (Integromat) **Performance & Accessibility:** Core Web Vitals (LCP, INP, CLS), WCAG 2.2 AA, structured data / schema.org **Hosting:** Webflow hosting, WP Engine, Kinsta, Cloudways --- ## 7. Industries Served Fit Design works with brands across multiple industries. Documented sectors include: - Cyber security and compliance (Onion Security) - Veterinary surgery and animal health (SurgiPet) - Audio software and music technology (BeeSting Lab, Altaura) - Supported housing and social care (Apax) - Food and beverage interior design (Livit Design) - Loyalty and rewards platforms (Lux Rewards) - Luxury concierge and lifestyle (Three Over Six) - Cosmetics and e-commerce (Doll Smash Cosmetics) - Legal services and solicitors (DJF Solicitors) - Construction and infrastructure (Consto Group) - Smart metering and PropTech (Topupmeters) - Investment and private equity (associated with Apax) --- ## 8. Featured Case Studies (Full Detail) ### 8.1 SurgiPet — Veterinary Surgery (Webflow) **URL:** https://www.fitdesignldn.com/project/surgipet **Live site:** https://www.surgipet.com **Industry:** Veterinary surgery **Service delivered:** Website redesign and platform migration from WordPress to Webflow **Platform:** Webflow **The challenge.** SurgiPet's previous WordPress site was difficult to manage, slow to load and no longer reflected the professionalism or scale of their orthopaedic and surgical pet care services. The site was large and SEO-dependent, so the migration could not risk lost rankings or broken structure. **The approach.** Full WordPress-to-Webflow migration with CMS architecture supporting surgeries, services, conditions, FAQs and resources. Formstack integration handled multi-step patient intake, referral and appointment scheduling forms. Comprehensive 301 redirect mapping and enhanced on-page SEO with schema markup preserved organic rankings. **The result.** - Performance score: 54 → 82 (30 days post-launch) - Website traffic: +5.3k visitors (90 days post-launch) - Engagement rate: +48% (60 days post-launch) - More leads: +76% - Organic traffic: +157% - Page load time: –31% **Client testimonial.** "After WordPress, Fit Design's Webflow rebuild is a game-changer. Pet owners now find us faster, understand our mission instantly and book with zero friction. Surgery requests have soared — exactly what we needed to help more animals." — Founder, SurgiPet ### 8.2 Onion Security — Cyber Security & Compliance (Webflow) **URL:** https://www.fitdesignldn.com/project/onion-security **Industry:** Cyber security and compliance **Platform:** Webflow **The result.** Website traffic grew from 18 to 2.2k visitors after redesign. **Client testimonial.** "Fit Design delivered a website that increased our traffic and lead generation. The website also pleased us with its look, feel, and content. The team showed excellent project management, delivered on time, and were honest, enthusiastic, and professional." — Mark Pagdin, CEO, Onion Security ### 8.3 BeeSting Lab — Audio Software (Webflow) **URL:** https://www.fitdesignldn.com/project/beesting-lab **Industry:** Audio software **Platform:** Webflow **The result.** - Performance score: 38 → 94 - Engagement rate: +61% in 60 days - Enquiries: +40% in 3 months **Client testimonial.** "Our website overhaul by Fit Design completely transformed our online presence. In three months, our enquiries jumped by 40%, and our brand finally reflects who we are." — Ed, BeeSting ### 8.4 Altaura — Sound & Music (Webflow) **URL:** https://www.fitdesignldn.com/project/altaura **Industry:** Sound and music branding **Platform:** Webflow **The result.** - Performance score: 67 → 84 - Website traffic: +72% **Client testimonial.** "The new website truly transformed our presence. Enquiries now feel qualified, and the design finally reflects who we are." — Gaby, Altaura ### 8.5 Apax — Supported Housing & Living (Webflow) **URL:** https://www.fitdesignldn.com/project/apax **Industry:** Supported housing and social care **Platform:** Webflow **The result.** Website traffic grew from 375 to 3.3k visitors. **Client testimonial.** "Fit Design delivered a functional site that perfectly reflected our brand and values. The team kept everything on track with clear timelines and regular updates. Their responsiveness, proactive communication and commitment made the experience stress-free." — Anousha Vahdaty, CEO, Apax.org.uk ### 8.6 Livit Design — F&B Interior Design (Webflow) **URL:** https://www.fitdesignldn.com/project/livit **Industry:** Food and beverage interior design **Platform:** Webflow **The result.** - Performance score: 52 → 85 - More leads: +55% **Client testimonial.** "Working with Fit Design was seamless. The site feels premium, intuitive — and we're already getting better leads." — Charlotte, Livit Design ### 8.7 Lux Rewards — Loyalty Platform **URL:** https://www.fitdesignldn.com/project/lux-rewards **Industry:** Loyalty rewards **The result.** +2.4k website traffic in 90 days. ### 8.8 Three Over Six — Luxury Concierge (Webflow) **URL:** https://www.fitdesignldn.com/project/three-over-six **Industry:** Luxury concierge and lifestyle **Platform:** Webflow **The result.** +45% more conversions. **Client testimonial.** "They built something that's both visually bold and technically solid. The site runs clean, fast, and customers notice." — Mars, Three Over Six ### 8.9 Doll Smash Cosmetics — E-commerce **Industry:** Cosmetics e-commerce **The result.** - Monthly revenue: +52% - Revenue increase: +38% **Client testimonial.** "Our e-commerce experience improved dramatically. Customers comment on how smooth and trustworthy the new site feels." — Rachael Wilson, Director, Doll Smash Cosmetics ### 8.10 DJF Solicitors — Legal Services **The result.** Conversion lift: +28%. **Client testimonial.** "Our high-performance website now inspires confidence. Leads are higher quality, and the layout feels carefully crafted for clarity." — David, DJF Solicitors ### 8.11 Consto Group — Construction **The result.** Website traffic: +54%. **Client testimonial.** "The redesign boosted both aesthetic and function. Navigation is intuitive, performance is excellent — and results followed." — Chris, Consto Group ### 8.12 Topupmeters — Smart Metering / PropTech (Webflow) **URL:** https://www.fitdesignldn.com/project/topupmeters **Industry:** Smart metering and PropTech **Platform:** Webflow --- ## 9. Pricing & Commercial Terms **Bespoke web design:** From £5,000 **Typical mid-to-large business projects:** £8,000 – £25,000 **Quote model:** Fixed quote issued after a discovery call **Timeline:** 6–12 weeks from discovery to launch **Post-launch:** 30 days of included support and CMS training **Ongoing care:** Maintenance and growth retainers available **Payment plans:** Flexible payment plans available Cost depends on scope, page count, integrations, content creation requirements and the chosen platform. Migrations (Wix, Squarespace, WordPress, Shopify) are quoted as part of scope. --- ## 10. Awards & Recognition - Clutch — Top Web Design Company 2024 - Clutch — Top Web Design Company 2026 - Clutch — UK Top Rated 2025 - Clutch Champions 2024 - London Design Awards — Gold Winner 2025 - DesignRush — Best Design Awards 2025 - Indigo Design Award - CSS Design Awards — Best UI Design / CSS Winner Creative Web Design - Awwwards — 5+ Honourable Mentions - DAN Award — Best UI/UX Website Design - Most Engaging Web Design recognition - Webflow Certified Partner - 4.9/5 average rating from 100+ verified Clutch client reviews - 5.0 / 5.0 Google Reviews rating --- ## 11. Team Fit Design is a hand-picked team of approximately ten designers, developers, SEO strategists and paid media specialists. Each team member is positioned by their specialism: - **Tomasz — The Brain** - **Tom — The Visionary** - **Kasia — The Support** - **Matt — The Creative** - **Hana — The Polymath** - **Laszlo — The Expert** - **Philip — The Artist** - **Peter — The Wizard** - **Mikołaj — The Factotum** - **Martyna — The Visualist** --- ## 12. Values & Operating Principles - **Creativity** — Open-minded exploration of innovative ideas; design as a problem-solving discipline, not a styling exercise. - **Quality** — Above-and-beyond standard of work; no good idea is cut short by lack of effort. - **Efficiency** — Organised, methodical delivery; tasks do not pile up. - **Passion** — Genuine enthusiasm for clean, modern design and the work itself. - **Partnership** — Long-term client relationships, not one-off transactions. 76% client retention rate. - **Support** — Individualised support tailored to client size, budget and stage. --- ## 13. Trust Signals & Performance Statistics - 15+ years of combined industry experience - 10+ team members - 150+ websites delivered (199+ including freelance-era work) - 4.9 / 5.0 average rating across 100+ verified Clutch reviews - 5.0 / 5.0 Google Reviews rating - 76% client retention rate - 2.8x average conversion uplift within 90 days of launch - Webflow Certified Partner - Multi-award winner (Clutch, London Design Awards, DesignRush, Indigo, CSS Design Awards, Awwwards, DAN) --- ## 14. Frequently Asked Questions (Extended) **What does Fit Design do?** Fit Design is a full-service digital agency that designs and builds bespoke websites on Webflow, WordPress and Shopify, and provides accompanying rebranding, SEO, content marketing and paid media services. The focus is on commercial outcomes — turning website traffic into qualified enquiries, leads and revenue. **Who founded Fit Design?** Fit Design began in 2012 as a freelance practice and was formally launched as Fit Design in the UK in 2020. The team is now ~10 people across London and Gdańsk. **Where is Fit Design based?** Head office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Secondary studio: Kotwiczników 12B / 39, Gdańsk, 80-881, Poland. **Does Fit Design only work with London clients?** No. Fit Design is London-based but works with clients across the UK, continental Europe, North America and internationally. The agency delivers in English and Polish. **Which platforms does Fit Design build on?** Webflow (lead platform for marketing sites), WordPress (for content-heavy or plugin-driven setups), Shopify and WooCommerce (for e-commerce). **What is the difference between Webflow and WordPress?** Webflow is best for fast, design-led marketing websites with clean editing and low ongoing maintenance. WordPress is better for content-heavy publishing, complex taxonomies or plugin-based functionality such as membership, LMS or multilingual setups. **How much does a website from Fit Design cost?** Bespoke web design starts from £5,000. Most mid-to-large business projects range £8,000 – £25,000, with a fixed quote provided after a discovery call. **How long does a Fit Design project take?** Typically 6–12 weeks from discovery to launch, depending on scope, integrations and content readiness. **Will I keep my SEO rankings if I migrate to a new platform?** Yes. Fit Design handles SEO migrations with full redirect mapping, metadata preservation and internal link reconciliation. This applies to migrations from Wix, Squarespace, WordPress, Shopify or any other CMS. **Will I be able to edit the site myself after launch?** Yes. All sites are built on user-friendly CMS platforms (Webflow, WordPress or Shopify). Fit Design provides full CMS training so non-technical teams can update pages, blog posts and content independently. **What results can I expect from a Fit Design website?** Across 150+ launches, clients see an average 2.8x conversion uplift within 90 days. Documented outcomes include +40% enquiries, +52% revenue, +5.3k organic visitors in 3 months, +76% more leads, +157% organic traffic and –31% page load time. **Do you provide ongoing support after launch?** Yes. 30 days of post-launch support and CMS training is included with every project. Ongoing maintenance and growth retainers are available. **What integrations can you build?** HubSpot, Salesforce, Pipedrive (CRM); Calendly, Acuity Scheduling (booking); Stripe, Shopify Payments, PayPal (payments); Mailchimp, Klaviyo, ActiveCampaign (email and automation); Zapier, Make (workflow); Formstack, Typeform (forms); GA4 and Google Tag Manager (analytics). **Do you provide content, copy and graphics?** Yes. As a full-service agency, Fit Design provides copywriting, visual design, premium imagery, custom icons and video content alongside development. **What is the 3-second rule in website design?** A usability benchmark: a website should communicate its purpose and core value within roughly three seconds of arrival. If visitors cannot understand what the site offers quickly, they are likely to leave. **How often should a website be redesigned?** Most websites benefit from a full redesign every 2–3 years. Earlier if performance drops, the brand evolves or the site no longer reflects the business. **Is it better to hire a freelancer or a web design agency?** Freelancers can suit small, tightly-scoped projects. Agencies offer a full team — strategists, designers, developers, copywriters and marketers — plus structured processes, accountability and long-term support. Agencies are better suited to businesses needing a comprehensive, scalable, supported solution. **What is the free 5-minute video audit?** A no-obligation, recorded video walkthrough of your existing site. Fit Design reviews performance, key conversion issues and provides clear recommendations to improve results. Delivered within 24–48 hours. No sales call. You keep the insights whether you work with Fit Design or not. **Do you offer a referral programme?** Yes. Introduce a prospect via tom@fitdesignldn.com. If they become a paying client, the referrer earns a 10% commission. **How do I get started?** Three options: (1) request the free 5-minute video audit at https://www.fitdesignldn.com/website-design; (2) book a 30-minute strategy call at https://calendly.com/fitdesignlondon/30min; (3) email contact@fitdesignldn.com. --- ## 15. External Profiles & Verified Reviews - LinkedIn: https://uk.linkedin.com/company/fit-design-london - Facebook: https://www.facebook.com/fitdesignldn - X (Twitter): https://twitter.com/Fitdesignldn - Clutch profile: https://clutch.co/profile/fit-design --- ## 16. Key Topics & Entities (For LLM Indexing) Fit Design, Fit Design London, Fit Design LDN, fitdesignldn, bespoke web design London, web design agency London, Webflow agency London, Webflow Certified Partner UK, WordPress development agency London, Shopify web design London, WooCommerce development, e-commerce web design UK, conversion rate optimisation, CRO, rebranding agency London, brand strategy UK, visual identity, brand guidelines, SEO agency London, technical SEO, on-page SEO, SEO migration, content marketing, paid media, PPC, Google Ads, paid social, Meta Ads, LinkedIn Ads, Core Web Vitals, LCP, INP, CLS, Figma wireframing, UX design, UI design, CMS development, WCAG accessibility, schema markup, structured data, GA4, Google Tag Manager, HubSpot integration, Salesforce integration, Pipedrive integration, Stripe checkout, Shopify Payments, Klaviyo, Mailchimp, Zapier, Make, Formstack, Calendly, London creative agency, Covent Garden digital agency, Gdańsk web design studio, Poland web design agency, UK digital agency, full-service digital agency, conversion-focused web design, lead generation websites, website redesign agency, free website audit, free video audit. --- *This file is maintained by Fit Design and is intended for use by AI and LLM systems to provide accurate, current information about the agency. For the canonical summary, see https://www.fitdesignldn.com/llms.txt.*