• Fit Web Design

How To Create A Mobile-Friendly Website Efficiently?

Updated: Nov 16

In the world of mobile phones website design has dramatically changed and Google has taken the lead by following a mobile-first-based strategy. If you're a website owner and you're thinking in long-term, you'd be better off to make your webpage mobile-friendly.

What makes it good?

One of the most important factors you should consider when designing a mobile-friendly website is that mobile users are very goal oriented. Instantly they like to access the information they are looking for in the shortest and easiest way possible.

Presence is of the utmost importance

The number of mobile devices are increasing year after year. All you have to do is go out on the street and look around, you’ll always see at least one guy/girl using a cell phone. In fact, with the spread of smartphones and tablets, phablets, more and more multimedia content has become available to people. Access to content is becoming easier and faster.

This trend is also pushed by Google by preferring mobile-friendly web pages when searching on mobile devices. In addition to the above, Google also has a small tag for this type of web page, which indicates in search results that you can safely watch that page on mobile. The company has experimented with several types of labels, but it seems that the final version has become a gray "mobile-friendly" sign.

mobile friendly website design

What makes a website mobile-friendly?

  • Google says, a mobile-friendly website doesn't use Flash technology to display content

  • Has a font size that can be read clearly without zooming in

  • It adjusts the content to the specific screen size, so you don't have to zoom in horizontally to read

  • There is proper support around the links, and they are easily clickable

It is clear from the above, that anyone who wishes to take advantage of a modern web presence in the coming years simply cannot miss out on designing a web page, that has been optimized for as many multimedia tools as possible. And it's not just Google. More and more users have a multimedia device that makes it easy to access the Internet. Forget the stereotype that people consume web content hunched over the PC, because that's not the case for a long time. Web consumer habits are constantly changing, and you could lose potential customers by not displaying your website correctly on mobile devices.

Flash technology

Mobile-first web pages and Google

There is another method, the mobile-first method. When the designer designs for mobile, he designs the monitor surfaces only after the mobile interfaces have been completed. The advantage of this - because the interface is designed for mobile by default, less content is removed and the web page is easier to manage.

mobile-first website design

What to look for when designing a website?

1. The purpose of web page design should be clear

Your users should always know what your website is about, otherwise you're wasting their time. If possible, use the first screen/homepage, it's good to let them know what they'll encounter when they start browsing your content.

2. Forget desktop porting

In some instances, there is a non-mobile-friendly website and the client want to make it mobile-friendly as quickly and cheaply as possible. A little CSS modification here, a little burger menu there and the website is ready to go. Unfortunately, this is a common practice with many website owners who end up losing customers because of the poor user experience. Normally, it's not that easy to get away with it, because there's too much difference between the surfaces. Different input method (mouse, finger), different surface size (small, large) and usage patterns are also different.

3. Leave only the most important items

Sadly, there is very little space on mobile surfaces, which is why the emphasis should be on the most important elements. The goal is to minimize clickable surfaces and minimize distractions on pages. Removing distractions will help to keep user focus and shorten page turns. Of course, this is not always avoidable when designing a website.

4. Make clickable items larger

Our fingers are much wider than the precise mouse cursor, so you need a larger surface area to use them. Apple, for example, recommends a 44px square distance around tactile mobile surfaces. Of course, this does not need to be observed pixelated, but it is also worth increasing the distance around the links, the circumference of the buttons and the shelf life as much as possible. This makes the content more airy and easier to click.

mobile-friendly design

5. Strive for breezy structure, large spacing and letters

It is of the utmost importance to use large spacing and easy-to-read fonts on mobile surfaces. Large spacing makes content more articulated, and larger letters make it easier to read. Customers like to have as much text as possible on a page, but small and cluttered letters are hard to read, especially on smaller phones.

6. Call to action button on the landing page should be available without scrolling

When designing a mobile-friendly web page, you should note that the landing page of modern responsive web pages usually starts with heroic images and CTA (call to action) buttons. In mobile view, if the web page is not optimized correctly, the CTA button is only available after scrolling. This is a fatal error, in mobile view, the CTA button should be immediately available on the first screen.

7. Use short and simplified menus

Mobile users don't like to scroll through long menu lists. Pay special attention to this during the design. Create a list of menu items on your website to make it as easy as possible for mobile users to access the menu item they are looking for. Traditional web pages have the main navigation menu, usually placed at the top of the page. Depending on the number of menu items, this structure cannot be displayed properly on mobile interfaces. Thanks to the above problem, the hamburger menu has spread, which is already gaining popularity on desktop surfaces. The second more serious problem is multi-level navigation, displaying menus that drop on the hover of mobile interfaces. Avoid these as much as possible on your cell phone.

simple mobile menu

8. Make the search engine easily accessible

Mobile users search web pages for information. If they can't find something, they usually turn to the search engine. When designing a mobile-friendly web page, if your website has a search box, put it in a prominent location in mobile view and don't hide it behind a drop-down menu.

9. Let your users browse freely

Users like to crawl and get to know web pages before making different decisions about them. Allow your users to browse freely, without any mandatory tasks. For example, retrieving user data too early can lead to fewer registrations.

10. Use forms as simple as possible to get data

When designing a mobile-friendly web page, pay close attention to the fact that users hate long, opaque forms. Use text boxes with the simplest possible structure when planning. Reduce the error rate for filling out forms with clear error signals. If you can't avoid longer forms, use a progress bar, wizard, which shows the user how much time is left to complete.

mobile website forms

11. Don't allow your users to zoom in two times

Mobile users are already accustomed to the rules of scrolling down. Don't confuse them with zooming and horizontal scrolling. Websites that force users to scroll horizontally tend to fail Google's mobile-friendly test and are worse off in search results.

12. Try to get as few input fields as possible

People prefer to click to applications than to write, especially on mobile. Writing is a slow and painful procedure. For a non-mobile-friendly website, forms usually cause the most problems. The shorter a form, the more likely it will be filled in. Therefore, it is worth minimizing the possibility of writing on mobile interfaces.

13. Optimize your entire web page for mobile

When designing a mobile-friendly website, it is of the utmost importance that all pages are optimized for mobile interfaces. Websites where this has not happened may cause users to become confused and thus perform worse on those websites. Designers typically draw mobile and desktop plans in fixed sizes (better case scenario), and most developers complete the development with a responsive framework (Bootstrap, Foundation). The problem starts when surfaces are not optimized, preferably in several size ranges, only on certain phones and tablets.

mobile website optimization

Arguments for thoughtful web page design and mobile-friendly websites

  • Four out of ten ppl already have a mobile internet subscription

  • According to trends, more people use the Internet from mobile platforms than from desktops

  • When someone searches Google on mobile, Google prefers mobile-friendly websites

  • 40% of people quit a web page while browsing mobile if it is not mobile-friendly

  • 48% of users are annoyed if they go to a page that is not mobile optimized

  • 48% of users say that a company that hasn't optimized their website for mobile doesn't care about their business properly

Mobile first and fewer problems

The advantage of the mobile first website is that the design begins on mobile interfaces and ends with desktop interfaces. This is precisely why most of the above problems can be avoided. As is usually the case with all website design, mobile first method is recommended to design and production of wireframes and prototypes. It's a good idea to predefine responsive breakpoints and optimize them for the lowest mobile resolution first.

If you want to test whether your website is mobile-friendly according to Google, you can do so at the following link:


The above shows that there are a lot of things to consider to achieve an optimal user experience on mobile platforms, but it is worth spending time and money on it. A potential customer may first encounter your website on their mobile, and if they can't find the information they're looking for or find chaos, they can easily move on. You could lose a deal with this.

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