Body Reform

Body reform gym landing page on a laptop
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Summary

Learn how we gave this Canary Wharf gym a clean new visual look. It was time to give their outdated appearance a makeover that better reflected their brand vision and image. Body Reform is a personalized training solution for those who want to get moving in a group atmosphere. They like to keep things intimate and offer personalized and highly effective training sessions for 2-4 people. Located in London’s infamous finance and business district Canary Wharf.


What we've done

1. Research + full content audit

2. Wireframes + unique template design – desktop, mobile and tablet

3. Content Migration & SEO optimization

4. Landing web page optimization + image compression

5. Beta Site Testing + UX Development/Testing

6. Mind & Body App Integration

body reform gym template

Design

In the current World, good website design is essential for any small business. Therefore, our approach was to design a minimalistic but highly responsive website that will generate leads, increase awareness and build trust within new and existing clients. We started our design in Wix to assure transparency and easy navigation while making sure the site is cost-effective and user-friendly. Using images and content that resonate with the client’s target market, we were able to create a website that is both informative and visually appealing. The final result is a new website reflecting the brand's potential and hard work.

Body reform gym landing page on a tablet

Development

Body Reform requested a new design that would reflect their potential and status in the health & fitness sector. We performed an extensive discovery to better understand their needs to develop a comprehensive strategy that addressed all of their concerns. To keep the modern and informative look the front-end developers integrated Wix (CMS) into the design. Part of the development was to create helpful content, portfolio images and videos that would engage and inspire their visitors. The resulting fitness web design in London is a feast for the senses, with an all-encompassing user experience that engages and informs, worthy to Body Reform.

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