Solencer is a global influencer marketplace, that connects brands with social media creators in a meaningful way. The services provided are personalized by the creators, which offers a completely hassle-free experience to any business wanting to promote its product or service. The idea behind Solencer is to make it easier for businesses of all sizes to access the right influencers for their marketing campaigns. The company had a clear vision to create a platform that would be user-friendly, efficient and reliable.
The beginning of Solencer was born out of the frustration that influencer marketing can be very time-consuming and difficult to scale especially if you want to work with multiple creators. Allowing influencers to create their own services and be in full charge of their own campaign management makes it a lot easier for businesses to get what they need without having to worry about the details. To achieve this, we have put together a team of expert developers who have years of experience in building websites. The team has chosen WordPress as their platform of choice due to its flexibility and ease of use.
TIME: 16 Weeks
INDUSTRY: Influencer Marketplace
GOALS: New Website Design, Lead Generation, eCommerce Store
SERVICES: Web Design, Web Development, SEO
FEATURES: Payment Getaway, Membership Account, Responsive Design, eCommerce Functionality
To begin with, our team of designers created a new website design that would be both modern and user-friendly. The design needed to reflect the company’s brand identity and be easy to navigate. In addition, the website needed to be responsive so that it could be viewed on all devices. Once the design was approved, our developers began working on the build.
The website was developed using WordPress and various plugins were used to add extra functionality such as an eCommerce store and membership accounts. The website was also integrated with a payment gateway so that customers could easily make purchases. Lastly, the website was optimised for search engines so that it would be easier for people to find.
Our approach towards Solencer as a global influencer marketplace that serves both creators and brands was very creative and interactive. It was essential to display Solencer as a leader and forerunner in the industry with its approachable, easy-to-use and seamless platform. The client wanted to use a custom WordPress template that we created and developed to meet their specific needs. Integrated payment solutions, plugins and an extensive search database were designed and added. The overall design and layout of the Solencer website is very clean, uncluttered and easy on the eyes. We used a muted color palette that helps to focus on the content and not the design. Finally, we added various CTAs (Calls-to-Action) throughout the website to encourage users to sign up and learn more about Solencer.