{Terms of Use}

These Terms of Use ("Terms") govern your access to and use of the Fit Design website at fitdesignldn.com (the "Service"), including the AI chat assistant embedded on it.

The Service is operated by Solencer Ltd, trading as Fit Design, 71-75 Shelton St, London, WC2H 9JQ, United Kingdom ("we", "us", "our").

By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, please do not use the Service.

These Terms should be read alongside our Privacy Policy, which explains how we handle your personal data.

1. Who We Are

Solencer Ltd (trading as Fit Design) is a company registered in the United Kingdom. We are a bespoke web design agency.

These Terms cover your use of our website and the tools on it. They do not, by themselves, form a contract for design services — any project work is governed by a separate written proposal or agreement between us and the client.

2. Using the Service

You may use the Service for lawful purposes only.

You agree not to:

• Use the Service in any way that breaches any applicable law or regulation
• Attempt to gain unauthorised access to the Service, the server on which it is stored, or any server, computer, or database connected to it
• Introduce viruses, trojans, worms, or other material that is malicious or technologically harmful
• Use any automated system, including scrapers, bots, or spiders, to access the Service in a way that sends more requests than a human could reasonably produce, or that places an unreasonable load on our infrastructure
• Misuse the AI chat assistant, including attempting to extract its underlying prompts, overload it, or use it to generate unlawful, harmful, or abusive content

We may suspend or restrict your access to the Service if we reasonably believe you have breached these Terms.

3. The AI Chat Assistant

Our website includes an AI-powered chat assistant that answers questions about our services, pricing, and process.

The following applies to your use of the assistant:

• The assistant provides general information to help you decide whether to enquire further. It is not a formal quote, a contract, or professional advice, and nothing it says is binding on us.
• Pricing, timelines, and scope discussed through the assistant are indicative only. Any firm commitment comes only from a written proposal issued and signed by us.
• The assistant is powered by a third-party AI model, Claude, provided by Anthropic. Like all AI systems, it can occasionally produce inaccurate or incomplete information.
• Please do not rely on the assistant as your sole source for any important decision. Check with us directly where necessary.
• Conversations are processed and retained as described in our Privacy Policy.

4. Intellectual Property in the Service

Unless stated otherwise, we own or license all intellectual property rights in the Service itself, including:

• Website design
• Text
• Graphics
• Logos
• The "Fit Design" name
• Fit Design branding

These Terms do not grant you any right to reproduce, republish, or reuse that content beyond normal viewing of the site without our prior written permission.

This clause applies to the website and our brand. It does not affect ownership of client project work, which is dealt with separately below.

5. Client Project Work and Ownership

Where we carry out design or development work for a client under a separate proposal or agreement, the following principles apply and are confirmed in that agreement:

• We work on a fixed scope and fixed price basis, as set out in the relevant proposal.
• On full payment of the agreed fee, ownership of the final delivered work — including the website, its design, and its content produced by us for that project — transfers to the client. The client owns what they paid for.
• We do not outsource client work to unknown third parties without the client's knowledge; our team delivers it.
• Any third-party components, such as open-source libraries, stock assets, fonts, or platform features such as Webflow or Shopify, remain subject to their own licences. Ownership of those underlying components does not transfer. We will tell you where this applies.
• Until full payment is received, any licence to use the delivered work is conditional, and we reserve our rights in the work.

The specific terms of any project — including scope, price, milestones, and handover — are governed by the written proposal for that project.

Where those terms conflict with these general Terms, the proposal takes precedence for that project.

6. Enquiries and Communications

If you contact us through the website, a form, or the chat assistant, you agree to provide accurate information.

We will respond and handle your details in line with our Privacy Policy.

If you receive a business-to-business marketing email from us, it will always include a clear opt-out, and you can unsubscribe at any time.

See the Cold Outreach & Direct Marketing section of our Privacy Policy for how this works and our lawful basis for it.

7. Third-Party Links and Services

The Service may contain links to third-party websites and rely on third-party providers, such as Anthropic, Cloudflare, and Google.

We have no control over the content or practices of third-party sites and accept no responsibility for them.

Any dealings you have with a third party are between you and that party.

8. Availability

We aim to keep the Service available and working, but we do not guarantee that it will always be available, uninterrupted, or free of errors.

We may suspend, withdraw, or restrict all or part of the Service for business or operational reasons, and will try to give reasonable notice where we can.

9. Disclaimers

The information on the Service is provided in good faith and for general information only.

While we take reasonable care to keep it accurate and up to date, we make no representations or warranties, express or implied, that the content is:

• Complete
• Accurate
• Reliable
• Fit for any particular purpose

To the fullest extent permitted by law, we exclude all implied warranties and conditions relating to the Service and your use of it.

10. Limitation of Liability

Nothing in these Terms limits or excludes our liability for anything that cannot lawfully be limited or excluded, including:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation

Subject to that, and to the fullest extent permitted by law:

• We are not liable for any loss or damage arising from your use of, or inability to use, the Service, or from reliance on any content on it, including the AI chat assistant.
• We are not liable for any indirect or consequential loss, or for loss of profit, revenue, business, goodwill, or data, however arising.

Liability arising from a specific client project is governed by the terms of that project's written agreement, not by this section.

11. Indemnity

You agree to indemnify us against any claims, losses, or costs, including reasonable legal fees, arising from your breach of these Terms or your misuse of the Service.

12. Changes to These Terms

We may revise these Terms from time to time.

We will post any changes on this page and update the "Last updated" date above.

Your continued use of the Service after changes are posted means you accept the revised Terms.

Please check this page from time to time.

13. Governing Law and Jurisdiction

These Terms, and any dispute arising out of or in connection with them or the Service, are governed by the laws of England and Wales.

The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer resident elsewhere in the UK, you may also bring proceedings in your home jurisdiction.

Nothing in these Terms affects your statutory rights as a consumer.

14. Contact Us

If you have questions about these Terms:

• Email: contact@fitdesignldn.com
• Website: fitdesignldn.com/contact
• Post: Solencer Ltd (trading as Fit Design), 71-75 Shelton St, London, WC2H 9JQ, United Kingdom