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Fit Design

Rebranding

rebranding

Strategic Rebranding For Modern Brands

Brand Strategy

Breathe new life into your digital presence with expert rebranding. Whether your business is evolving or you need a modern facelift, we align your online identity with your goals. From visuals to UX, our brand strategy transforms outdated sites into customer-focused experiences.

We help realign your brand online, combining rebranding strategy with a fresh, modern look, so your website works for your business, not against it.

Your Brand Refined By Us

Visual Identity & Brand Guidelines

Your visual identity is the face of your brand. We craft cohesive design systems, logos, colour palettes, imagery and typography, that make your business recognizable. With a clear visual strategy, your brand stands out and builds lasting connections with your audience.

We create distinctive visual identities that help your brand get noticed and remembered across every touchpoint, online and off.

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Seamless Rebranding & Digital Transformation

Impactful Digital Transforamtions

Transform your business with expert digital transformation and rebranding solutions. We help brands modernise their digital presence, streamline operations, and connect with today’s audiences. From strategy to seamless execution, we make your shift to digital simple and impactful.

Ready to rebrand or modernise? We’ll guide your digital transformation every step of the way—refreshing your online presence and positioning your brand for future growth.

Creative Design And Development Agency

Rebranding Workflow

Our rebranding process and brand strategy are designed to resonate deeply with your target audience.

Brand Discovery

We kick things off with a tailored brand questionnaire and stakeholder interviews to uncover your business vision, values, and target audience — laying the foundation for a successful rebranding strategy.
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Rebranding Workshops

Through collaborative workshops, we explore your market positioning, competitor landscape, and customer personas to align your new brand identity with real-world impact.
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Visual Identity Design

We transform your strategy into a modern visual identity — from logos to typography and colour palette — ensuring your new branding is consistent, professional, and memorable.
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Brand Guidelines

We provide a detailed brand style guide covering logo usage, tone of voice, colours, and layouts — so your rebrand stays cohesive across all platforms and campaigns.
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Brand Rollout

We help launch your refreshed brand across your website, social channels, and digital assets — ensuring a seamless transition that boosts recognition and drives engagement
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Happy Clients & Brands

Successfully rebranded several old websites and brands to attract new customers.

"The guys at FD worked miracles with my visual identity. I had some very complicated jobs and they delivered a fantastic end product. I'm thrilled to have finally found a team to take my web & e-Commerce site forward, fast!"
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Mark Pfuhl
Biggie Best
"Fit Design turned our Shopify Plus theme into a sleek, sales-boosting machine. They were quick, professional and super easy to work with, making the whole website development process smooth and hassle-free."
Client
Tasneem Malik
Tekkplay
"Great design team and very responsive website agency in London. Their customer service was impeccable and their attention to detail was one of a kind. Thrilled with the redesign of our cosmetics store. Highly recommend their services and strategic approach!"
Client
Rachael Wilson
Doll Smash
"Fit Design built our platform from scratch, seamlessly integrating our POS system. They delivered a robust and user-friendly online store that beautifully showcases our furniture collections. The new site, logo and user experience have helped us to grow."
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Chris Anthony
Plush Homestore
"Fast and professional web design agency, always happy to assist and advise on domestic and international shipping. Also, their digital marketing agency services, including email marketing and PPC advertising, are affordable and truly bespoke."
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Robert Miller
Taylor Stich
"Great design agency in London to work with! They are very swift and will listen to your rebrand project needs and goals. Our custom web design had a quick turnaround and a smooth customer journey. Very happy and satisfied."
Client
Michael Hayden
MH Services
"Their agility, professionalism and ability to meet deadlines impressed us greatly, making the whole process seamless. Highly recommended team for functional website development if you're planning to expand into new markets."
Client
Steve Hirsch
TOV Essentials
"We were most impressed with their willingness to adapt and provide good advice. Very professional website design agency for digital strategy, marketing materials and adding new pages and features to our business store."
Client
Luke Carter
OnRepeat
"We received incredible client care. They are specialist in social media marketing and paid advertising, saving us more than we had expected. Glad to finally find a development agency that can multitask and offer brand values."
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Sophie Kovacs
City of Thousand Oaks

Skills

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Website Rebuilds

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Happy Businesses

01.
Awwwards Award
5+ Honourable Mentions
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Webflow Award
Certified Partners
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Clutch Champions 2024
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DAN Award
Best UI/UX Website Design
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CSS Award
CSS Winner - Creative Web Design
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Most Engaging Web Design

Rebranding Guide!

What is a website rebrand?

It's not just a fresh coat of paint, it's actually a strategic overhaul of your brand & website in the way things look and feel. Think of it as aligning your online presence with who you are now, not who you were five years ago.

How much does it cost to rebrand a website?

A visual refresh will cost £5,000 to £8,000, while a full strategic rebrand with UX, content, SEO and platform upgrades can range from £8,000 to £15,000+. At Fit Design, we tailor every project to your needs — no bloated packages, just smart investment.

How long does a rebrand take?

A small website refresh takes 6 – 10 weeks, whereas a full-scale redesign with content, branding and development may take 8 – 12 weeks. The scope of the project will largely depend on the size, structure and functionality required for the new visuals.

How often should you rebrand your website?

Most businesses benefit from a brand refresh every 2 –3 years. If your site feels outdated, doesn’t reflect your current offering, or you’re pivoting to a new market, it’s probably time. Keeping your digital presence aligned with your growth is key to staying competitive.

What are the three types of rebranding?

Visual Rebranding – Updating your logo, colours, fonts and website design without changing your core brand.

Partial Rebranding – Tweaking elements like your messaging, content strategy or service offerings while keeping your brand consistent.

Full Rebranding – A comprehensive transformation involving brand name changes, positioning, tone of voice, visuals and strategy — perfect when you're entering new markets or redefining business.

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Let’s Build Something Amazing

Update your website or build a new site from scratch, our web design London agency will help you reach your goals.