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Pink cartoon cat sitting on a black background with blue and orange gradient at the bottom.
Blue pixel dots swirl in a spiral pattern on a dark background with the word 'Swirl' in white text.
Bold white text 'Design is Everything' above a glowing wave of white, blue, green, and red light on dark background.
Grayscale dotted globe centered on Asia, Australia, and surrounding oceans on a black background.
Pink cartoon cat sitting on a black background with blue and orange gradient at the bottom.
Blue pixel dots swirl in a spiral pattern on a dark background with the word 'Swirl' in white text.
Bold white text 'Design is Everything' above a glowing wave of white, blue, green, and red light on dark background.
Grayscale dotted globe centered on Asia, Australia, and surrounding oceans on a black background.
Five tilted cards on black background show features: luxury performance, elegant design, and power & speed.
Abstract blue and purple fluid shape glowing softly against a black background.
Four dark-themed dashboard cards showing Analytics, Task Manager, Media Library, and Global Network features with tags.
Five tilted cards on black background show features: luxury performance, elegant design, and power & speed.
Abstract blue and purple fluid shape glowing softly against a black background.
Four dark-themed dashboard cards showing Analytics, Task Manager, Media Library, and Global Network features with tags.
150+ websites designed & built
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Services ❯
eCommerce Store

Online stores — built to sell.

We design and build Webflow or Shopify stores that make products easier to find, understand and buy — especially on mobile.
Get a store estimate
Get a store estimate
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Clear scope. Clean build. No guesswork.
Webflow Expert Certification badge with white text on a blue circular background.Purple circular badge with 'Best UI Design Awarded' text surrounding a stylized CSSDA logo in white.Clutch Top Company badge for Web Design Company 2024 with gold and dark blue hexagonal design.Green and white badge with a shopping bag icon and text 'shopify certified'.
Online store page for MORA skincare products featuring a banner with three products on stone slabs and plants, headline 'Daily care, thoughtfully made,' and best sellers: Renewal Serum $64, Daily Cleanser $32, Hydrating Mist $28. On the right, detailed view of Renewal Serum priced at $64 with size options 30 ml and 50 ml, subscription toggle, 30-day returns, secure payments, and an Add to bag button. Below, the order summary lists Renewal Serum 30 ml $64 and Daily Cleanser 150 ml $38, subtotal $102, free delivery, and a secure checkout button.
150+ websites designed & built
Who It’s For

For brands ready to make more of their store.

For businesses selling online — or ready to start — that need clearer customer journeys, stronger product pages and less friction between discovery and checkout.
Collage of ecommerce product photos including clothes, ceramics, a lamp, and people shopping digitally.

Product brands

Where design, product detail and trust matter as much as price.

Businesses selling packages

Courses, memberships or fixed-price services sold online.

Small stores ready to improve

Already selling, but losing orders through a dated experience.

Shopify stores needing a redesign

Replace the generic or outdated storefront with new UX/UI.

Webflow sites adding eCommerce

Add products and checkout without making the site feel bolted.

Choose the right platform

Webflow or Shopify? Start with how you sell.

The right choice depends on your catalogue, checkout requirements and how the store needs to operate — not which platform happens to be trending.
WEBFLOW MAKES  SENSE
webflow logo

Brand-led store

When content, brand and design matter as much as checkout. Best for smaller catalogues and a more custom shop.
Starting from
£5,000

Use Webflow when

Up to 150 products
Simple product variants
One primary currency
Content-led sales journey
Custom product pages
Easy store operations
SHOPIFY MAKES SENSE
Green shopping bag icon with a white letter S on the front.

Scalable store

When products, stock, shipping and fulfilment need a stronger commerce engine behind the customer experience.
Starting from
£8,000

Use Shopify when

150+ products
Complex product variants
Subscriptions
Multiple currencies
Wholesale or B2B
Apps, 3PL and stock tools

Not sure which platform?

Tell us what you sell, how the store works and where the business is heading. We’ll recommend the setup that fits — even if it is not the more expensive option.
Get a store estimate →
Customer journey

We build around the way customers decide.

From first visit to completed order.
Diagram of store architecture showing customer intents like dry tight skin, build a morning routine, sensitive skin, and find a gift linked to shop navigation categories: skin concerns, routines, product type, and gifts. Skin concerns branch into hydration, sensitivity, and anti-ageing. Routines include morning, evening, and essentials. Product types are cleansers, serums, moisturisers. Gifts split into sets and under $50. Each leads to destinations such as hydration collection (24 products), morning routine collection (18 products), gentle cleansers (14 products), gift sets (12 products), and gifts under $50 (26 products). Footer notes confirm no orphan products, every query routed, and navigation depth of 2.
STEP 01 · LANDING
Store structure
Navigation and categories organised around how customers search — not how products happen to be stored internally.
Product discovery ↑
User interface screen showing testing of skincare product filters with 86 products available. Filters applied are Hydration, Serum, Sensitive skin type, and price under $75, resulting in 6 matching serum products displayed with images, names, prices, star ratings, and stock status. Dead-end checks on the right confirm all checks passed with results for each filter combination. Summary at the bottom shows zero dead ends, 24 combinations tested, and mobile controls verified.
STEP 02 · BROWSE
Collection pages
Filtering and sorting tested against the real catalogue, helping customers narrow the choice without reaching a dead end.
Product-page visits ↑
EIRA brand Renewal Serum product page showing a brown glass dropper bottle on a stone surface with natural shadows. The serum costs $64 with a 4.9 rating from 234 reviews, offering deep hydration, barrier support, and fragrance-free. Size options are 30 ml and 50 ml with purchase choices of one-time or subscription saving 15%. It is in stock with delivery in 2-3 days, 30-day returns, and suitable for sensitive skin. Also shown is a routine set including Renewal Serum, Daily Cleanser, and Barrier Cream for $122, saving 15%.
STEP 03 · REVENUE
Product pages
Mobile-first pages that answer questions about sizing, delivery, availability and returns before customers reach the button
Buying confidence ↑
Checkout page for EIRA with contact information fields including email, delivery address fields for first name, last name, address, city, postcode, and country. Delivery options include standard (3-5 days, free) and express (1-2 days, $9). Payment section offers Card, Apple Pay, and PayPal tabs, with card details filled in including card number, expiry date, CVC, and cardholder name. On the right, the order summary shows images and details for Renewal Serum $64 and Daily Cleanser $32, a discount code field, subtotal $96, free shipping, tax $19.20, and total $115.20 with a red Pay $115.20 button below. Secure checkout and 30-day returns notes are displayed.
STEP 04 · DROP-OFF
Cart and checkout
Payments, shipping and tax rules configured clearly, with test purchases completed before the store goes live.
Checkout completion ↑
eCommerce results

A better storefront — measured in real sales.

We rebuilt Doll Smash around a stronger brand experience, faster product discovery and a clearer journey from first visit to checkout.
View all case studies →
Doll Smash beauty website mockup showing product pages, a model, and a before-after makeup look slider.
Doll Smash
SHOPIFY REDESIGN
A complete Shopify redesign created to improve product discovery, conversion and international growth ahead of the brand’s US launch.
38%
revenue increase
+13.6K
website visits in 30 days
+24%
increase in add-to-cart sessions
Get a store estimate
Get a store estimate
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— Rachael, Owner, Doll Smash
“Fit Design built our store and helped us scale the business. Their customer service and support was impeccable and their attention to detail was one of a kind.”
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Build scope

Everything needed to launch and run the store.

Design, development, commerce setup and launch support — delivered as one connected store your team can manage after handover.
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The storefront

Custom UX/UI design
Responsive page templates
Reusable store components
Collection and product pages
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The commerce setup

Catalogue and variants
Payments, shipping and tax
Apps and integrations
Tracking, SEO and redirects
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The handover

Checkout and device testing
Performance checks
Store management training
Launch and 90 days of tuning
eCommerce FAQ

Questions answered before we build.

The practical details about platforms, migrations, timelines, pricing and managing the store after launch.

Row of computer workstations with keyboards and headphones in a modern office with brick wall.
Should we use Webflow or Shopify?

We recommend the platform based on your catalogue, checkout, currencies, integrations and plans for growth — not personal preference.

Can you redesign our existing store?

Yes. We can keep Shopify behind the scenes while replacing the theme, structure and customer experience.

Can Webflow handle eCommerce?

Yes, for smaller content-led stores with straightforward catalogues. Shopify is usually stronger for more complex commerce operations.

Can you migrate our products?

Yes. We can migrate products, collections and key store content. Customer and order data is assessed separately before quoting.

Will our current store stay live?

Yes. The existing store remains available while the new version is designed, built and tested.

How long does an eCommerce build take?

Most stores take 6–10 weeks, depending on the catalogue, content, integrations and approval times.

How much does an eCommerce store cost?

Webflow stores start from £5,000 and Shopify builds from £8,000. Final pricing depends on the store’s requirements and complexity.

Can you connect the store to our existing systems?

Yes. Depending on the platform, we can integrate the store with payment providers, shipping tools, inventory systems, email marketing, CRM and 3PL services.

See what your website could become
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London web agency
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website design agency
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