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eCommerce Store

Online stores — built to sell.

We design and build Webflow or Shopify stores that make products easier to find, understand and buy — especially on mobile.
Get a store estimate
Get a store estimate
Arrow pointing up and right.Arrow pointing up and right.
Clear scope. Clean build. No guesswork.
Webflow Expert Certification badge.CSS Design Awards Best UI Design badge.Clutch Top Web Design Company 2024 badge.Badge reading “Shopify Certified”.
MORA skincare store with a product collection and featured bestsellers.
150+ websites designed & built
Who It’s For

For brands ready to make more of their store.

For businesses selling online — or ready to start — that need clearer customer journeys, stronger product pages and less friction between discovery and checkout.
Ecommerce collage featuring clothing, homeware and online shopping.
Choose the right platform

Webflow or Shopify? Start with how you sell.

The right choice depends on your catalogue, checkout requirements and how the store needs to operate — not which platform happens to be trending.
WEBFLOW MAKES  SENSE
Webflow logo.

Brand-led store

When content, brand and design matter as much as checkout. Best for smaller catalogues and a more custom shop.
Starting budget
£5,000

Use Webflow when

Smaller, straightforward catalogue
Simple product variants
One primary currency
Content-led sales journey
Custom product pages
Easy store operations
SHOPIFY MAKES SENSE
Shopify logo.

Scalable store

When products, stock, shipping and fulfilment need a stronger commerce engine behind the customer experience.
Starting budget
£8,000

Use Shopify when

Larger or complex catalogue
Complex product variants
Subscriptions
Multiple currencies
Wholesale or B2B
Apps, 3PL and stock tools

Not sure which platform?

Tell us what you sell, how the store works and where the business is heading. We’ll recommend the setup that fits — even if it is not the more expensive option.
Customer journey

We build around the way customers decide.

From first visit to completed order.
Online-store architecture linking customer needs to categories and product pages.
STEP 01 · LANDING
Store structure
Navigation and categories organised around how customers search — not how products happen to be stored internally.
Product discovery ↑
Skincare collection page with filters and matching product results.
STEP 02 · BROWSE
Collection pages
Filtering and sorting tested against the real catalogue, helping customers narrow the choice without reaching a dead end.
Product-page visits ↑
EIRA Renewal Serum product page with product details and purchase options.
STEP 03 · REVENUE
Product pages
Mobile-first pages that answer questions about sizing, delivery, availability and returns before customers reach the button
Buying confidence ↑
EIRA checkout design with delivery, payment and order-summary sections.
STEP 04 · DROP-OFF
Cart and checkout
Payments, shipping and tax rules configured clearly, with test purchases completed before the store goes live.
Checkout completion ↑
eCommerce results

A better storefront — measured in real sales.

We rebuilt Doll Smash around a stronger brand experience, faster product discovery and a clearer journey from first visit to checkout.
Doll Smash cosmetics store with homepage, product and shopping-cart layouts.
Doll Smash
SHOPIFY REDESIGN
A complete Shopify redesign created to improve product discovery, conversion and international growth ahead of the brand’s US launch.
+42%
Add-to-cart growth
+£24.40
Average order value
2.8%
Mobile checkout
— Rachael, Owner, Doll Smash
“Fit Design built our store and helped us scale the business. Their customer service and support was impeccable and their attention to detail was one of a kind.”
Portrait of Rachael resting her chin on her hand.
Build scope

Everything needed to launch and run the store.

Design, development, commerce setup and launch support — delivered as one connected store your team can manage after handover.
Modular grid with a plus sign icon.

The storefront

Custom UX/UI design
Responsive page templates
Reusable store components
Collection and product pages
Connected nodes icon.

The commerce setup

Catalogue and variants
Payments, shipping and tax
Apps and integrations
Tracking, SEO and redirects
Monitor with a checkmark icon.

The handover

Checkout and device testing
Performance checks
Store management training
Launch and 90 days of tuning
eCommerce FAQ

Questions answered before we build.

The practical details about platforms, migrations, timelines, pricing and managing the store after launch.

Computer workstations in a studio with an exposed brick wall.
Should we use Webflow or Shopify?

We recommend the platform based on your catalogue, checkout, currencies, integrations and plans for growth — not personal preference.

Can you redesign our existing store?

Yes. We can keep Shopify behind the scenes while replacing the theme, structure and customer experience.

Can Webflow handle eCommerce?

Yes, for smaller content-led stores with straightforward catalogues. Shopify is usually stronger for more complex commerce operations.

Can you migrate our products?

Yes. We can migrate products, collections and key store content. Customer and order data is assessed separately before quoting.

Will our current store stay live?

Yes. The existing store remains available while the new version is designed, built and tested.

How long does an eCommerce build take?

Most stores take 6–10 weeks, depending on the catalogue, content, integrations and approval times.

How much does an eCommerce store cost?

Indicative budgets start at £5,000 for Webflow and £8,000 for Shopify. We quote individually after reviewing your store’s requirements.

Can you connect the store to our existing systems?

Yes. Depending on the platform, we can integrate the store with payment providers, shipping tools, inventory systems, email marketing, CRM and 3PL services.

See what your website could become
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