2D Figure Painting

A Shopify store that puts hand-painted figure details within reach.

View the live website

INDUSTRY

Anime Collectibles

SERVICE

eCommerce Stores

PLATFORM

Shopify

AUDIENCE

Anime collectors and custom repaint customers worldwide

2D Figure Painting website shown on desktop and mobile devices.

Figures sold

£225

Average order

Repeat purchases

OVERVIEW

2D Figure Painting creates custom anime figure repaints for collectors worldwide. The store needed to show the finish and character of each piece in enough detail for customers to consider buying online.

We designed and built the Shopify store around figure photography, character collections and ordering information. SEO, content and ongoing marketing support the studio’s wider online presence.

Shopify store

Designed and developed a responsive Shopify storefront with clear collection navigation and product pages shaped around specialist collectible purchases.

Product presentation

Combined detailed figure galleries with repaint options and ordering information so collectors can assess the work before choosing a product.

Search and content

Structured collections, product content and on-page SEO around anime figures, character names and repainting services to connect searches with relevant work.

Ongoing marketing

Supported the Shopify store with SEO, blog content, paid campaigns and maintenance, connecting the shopping experience with the studio’s wider digital marketing.

THE APPROACH

Help collectors inspect the craftsmanship and understand what they are ordering.

A custom repaint needs more explanation than a standard collectible. Buyers want to see the finish closely, compare the available options and understand the ordering process. Product pages needed to answer those questions alongside the images.

We organised browsing around character collections and detailed figure pages. Close-up galleries, repaint options and purchase information sit together, connecting the visual appeal of the work with the practical decision to order.

COLLABORATION

Detailed product presentation supported by a Shopify build and ongoing marketing.

Our work connects the store with search content and digital campaigns aimed at the same specialist audience. Collection structure, product descriptions and marketing all centre on the characters and craftsmanship collectors are looking for.

STAGE 01

Discovery

Defined the store structure around character collections, repaint services and the information collectors need before ordering.

STAGE 02

Structure

Designed collection and product layouts that balance detailed photography with options, pricing and clear buying controls.

STAGE 03

Implementation

Developed the Shopify storefront and organised product content for browsing and purchasing across desktop and mobile.

STAGE 04

Delivery

Supported the store through SEO, editorial content, digital campaigns and ongoing website maintenance.

DESIGN LANGUAGE

An anime identity with room for product detail.

Orange accents and bold comic-style display lettering connect the store to anime culture. Dark sections frame the brand, while white product backgrounds make the painted figures easier to inspect. The visual language keeps the artwork prominent without losing navigation or purchase information.

PERFORMANCE

Built with the details in mind.

Our build standards focus on performance, accessibility, maintainable implementation and search-ready foundations. Each project has its own scope; the priorities below describe our approach, not measured scores.

Website build standards

OUR PRIORITIES

Performance

Fast, responsive experience

Accessibility

Built for inclusive access

Best Practices

Clean, modern implementation

SEO

Search-ready foundations

Website overview.

View the live website

Customer Review

❝Me and my partner are extremly pleased with the website. The team was very friendly but professional and always avialable for a chat if we had a question. They helped us build a cool website and also assisted with digital marketing. After a month we already sold several figures and the orders are keep coming. Highly recommend FD for scaling business. Thank you Tomasz❞

— Owner, Tom, 2D Figure Painting

MORE WORK

Other projects, other results.