2D Figure Painting | Shopify

Overview

2D Figure Painting is a specialist studio dedicated to transforming Dragon Ball Z figures into unique, hand-painted 2D artworks that look lifted straight from the anime. Each piece is painted by hand with precision cel-shading techniques and shipped to collectors around the world.

Our collaboration involved building the brand’s digital presence from the ground up: a bespoke Shopify store designed to showcase premium collectibles, drive engagement, and scale a growing global fan base. Beyond design, we developed and executed a full digital marketing strategy covering SEO, backlinks, blog content, and ongoing performance campaigns.

Shopify Development: Bespoke Shopify build focused on speed, clarity, and mobile-first purchasing.

Premium Design: Portfolio-style galleries, clean layouts, and product storytelling that makes the work feel worth the price.

Content & SEO: Collection structure, on-page optimisation, and content architecture built to grow organic discovery.

Digital Marketing Package: Integrated PPC, email marketing and social media strategies - supported by monthly maintenance.

The Challenge

As a new business entering a passionate and competitive niche, 2D Figure Painting needed a website and brand identity that immediately conveyed quality, authenticity, and artistry.

The challenge was to design a collector-grade eCommerce platform that would not only showcase the visual craftsmanship but also perform commercially - converting visitors into loyal repeat buyers worldwide.

Our Approach & Result

We crafted an end-to-end digital ecosystem for 2D Figure Painting - from Shopify store design and branding to ongoing SEO and marketing management - ensuring a seamless experience for both first-time visitors and returning collectors.

Bespoke Shopify Design: Developed a clean, anime-inspired aesthetic that lets product photography shine, with smooth hover effects, responsive layouts, and structured navigation by figure type and size.

Content & SEO Growth: Launched ongoing blog content focused on collectible culture, repaint techniques, and Dragon Ball figure spotlights - boosting domain authority and audience trust.

Digital Marketing & Maintenance: Implemented an integrated digital marketing package including SEO campaigns, social engagement, email sequences, and Google Ads, paired with monthly maintenance and optimisation.

+£3.5 k

Conversion Rate

+11 k

Organic Traffic: “last 90 days vs previous 90 days”

+ 76 %

Engagement Rate: “last 90 days vs previous 90 days”

Customer Review

❝Me and my partner are extremly pleased with the website. The team was very friendly but professional and always avialable for a chat if we had a question. They helped us build a cool website and also assisted with digital marketing. After a month we already sold several figures and the orders are keep coming. Highly recommend FD for scaling business. Thank you Tomasz❞

— Owner, Tom, 2D Figure Painting