Doll Smash

Beauty with a conscience - Designed to empower.

Industry

Beauty & Makeup

Service

eCommerce Development

Website Builder

Shopify

Overview

Doll Smash Cosmetics is a bold ethical beauty brand offering organic, 100% vegan and cruelty-free makeup - built around sustainability, empowerment and planet-positive packaging.

We partnered with Doll Smash on a full Shopify redesign and growth foundation to elevate the brand experience, improve conversion and support international expansion ahead of their US launch.

Shopify Redesign: Clean, modern store built for conversion with fast, responsive layouts.

Custom Features: Improved filtering, subscription-ready setup, and look-book style merchandising.

SEO & Content Strategy: Optimised metadata, structured blog system and content built around high-intent eco-beauty topics.

Digital Marketing: PPC setup, content marketing and ongoing maintenance to improve performance over time.

The Challenge

Doll Smash had built a passionate community, but the existing store didn’t reflect the strength of the brand.

The goal was to rebuild the eCommerce experience so it feels premium, communicates the brand’s values clearly, converts efficiently and supports international growth.

Our Approach & Result

We rebuilt the Shopify experience around three priorities: a premium brand feel, faster browsing and checkout, and stronger acquisition foundations (SEO + PPC) to scale beyond the UK.

Bespoke Design: Refined the UI and layout system so products, bundles and key messages are easier to scan and trust.

Content & SEO Optimisation: Built landing pages and blog structure around vegan, cruelty-free and eco-beauty intent to support organic growth.

Backlink & PPC Strategy: Implemented targeted campaigns and supporting link building to drive qualified traffic and improve domain strength over time.

Landing Page Design.

Doll Smash Cosmetics

Customer Review

❝I had a great experience with the boys. Their customer service and support was impeccable and their attention to detail was one of a kind. Thrilled with the redesign of my eCommerce store. Highly recommend their services and strategic approach.❞

— Rachael, Owner, Doll Smash

Interactive Website Projects

Discover Other Iconic Design Projects and Results.

Explore a collection of our successful web design projects that drive results and enhance ROI.

Recommend Us and Receive Rewards

Spread the word and earn exclusive benefits - credit or cash - with Fit Design.
1.
Drop your lead a friendly message and connect us in the same thread.
2.
Attach tom@fitdesignldn.com in your email - we'll take it from there.
3.
We’ll reply, book the call and guide them through the next steps.
4.
If they become a paying client, you earn 10% commission - we’ll contact you and finalize the payment.
3d design
web design agency in the uk
web design london graphic
3d
3d element

Let’s Build Something Amazing

Update your existing website or build a new site from scratch with our web design agency based in London.