Doll Smash

Beauty with a conscience - Designed to empower.

Industry

Beauty & Makeup

Service

eCommerce Development

Website Builder

Shopify

Overview

Doll Smash Cosmetics is a bold and ethical beauty brand offering organic, 100% vegan, and cruelty-free makeup products. Built on the principles of sustainability and empowerment, the brand combines vibrant creativity with eco-friendly packaging and planet-positive values.

Our collaboration centred on a complete Shopify website redesign and digital growth strategy. The goal: to elevate the Doll Smash brand experience, boost conversions, and expand their online presence globally - including their upcoming launch in the USA.

Shopify Redesign: Clean, modern, and conversion-focused store with smooth navigation and responsive layouts.

Custom Features: Enhanced product filtering, subscription options, and interactive look-book components.

SEO & Content Strategy: Fully optimised metadata, structured blogs, and ongoing backlink campaigns.

Digital Marketing: PPC ads, content marketing, and monthly maintenance for continuous performance and visibility growth.

The Challenge

The challenge was to reimagine the entire eCommerce experience - crafting a site that looks premium, converts efficiently, and communicates the brand’s values while setting a strong foundation for international expansion.

The challenge was to reimagine the entire eCommerce experience - crafting a site that looks premium, converts efficiently, and communicates the brand’s values while setting a strong foundation for international expansion.

Our Approach & Result

We delivered a Shopify website redesign that combined creativity, performance, and strategy - positioning Doll Smash as a sustainable beauty leader both in the UK and US markets.

Bespoke Store Design: A clean, modern interface featuring vibrant product visuals and sustainable storytelling.

Content & SEO Optimisation: We developed a series of blog articles and landing pages around key vegan, cruelty-free, and eco-beauty topics.

Backlink & PPC Strategy: Implemented targeted Google and social ad campaigns, supported by ethical backlink building to increase domain strength and drive qualified traffic.

+165 %

Oragnic Site Traffic: keyword-focused articles and rich snippets tripled search visits.

+78 %

Conversion: revamped pages, streamlined checkout lifted product sales.

42 s

Lower Bounce Rate: faster loads and clearer navigation keeps shoppers browsing longer.

Landing Page Design.

View Live Website

Customer Review

❝Their customer service was impeccable and their attention to detail was one of a kind. Thrilled with the redesign of my eCommerce cosmetics store. Highly recommend their services and strategic approach!❞

— Rachael, Owner, Doll Smash