Doll Smash is a female-owned and operated company with a desire to promote diversity and inclusivity within the cosmetics industry. Their products are carefully created and selected for their ingredients and hypoallergenic properties to ensure compatibility with a wide range of skin tones and types. The company is York-based and sells its products internationally through its online store. 

The problem

Our Approach

The company's growth was not accurately represented online, so they contacted Fit Design to completely revamp their website. We took on the task of developing a contemporary and user-friendly site that showcases the company's dedication to diversity and inclusivity. Our main focus was on crafting a sleek and dynamic design that would appeal to a broad range of users, with simple navigation and a smooth checkout experience.

The solution

Web Design

To bring this vision to life, our team started by conducting thorough research on the company's target audience and industry. We then created a modern and visually appealing design that highlights the company's values and mission. The website was built on Shopify to meet the client's e-commerce needs, with a focus on easy navigation and a seamless shopping experience. We incorporated elements of responsive design to ensure that the site is accessible across all devices and platforms.

The outcome


Our design team paid close attention to the details, ensuring that every aspect of the website, from the color scheme to the typography, reflected the company's brand identity. We incorporated high-quality images and videos to enhance the user's experience and showcase the company's products in the best light.

TIME: 8 Weeks

CMS: Shopify

Before & After

Selected Works



Interior Design



Home Décor










Get In Touch

We are seriously friendly & amazing web designers and developers who know how to rock the boat!

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