SurgiPet | Webflow | Veterinary Surgery

Overview

SurgiPet is a modern veterinary provider specialising in orthopedic and surgical care for pets, offering expert consultations and affordable procedures without the long wait times or high costs of large hospitals.

Our collaboration involved a complete website migration and overhaul, moving from WordPress to Webflow to achieve greater performance, flexibility, and scalability. The result is a modern, dynamic, and content-rich website that reflects SurgiPet’s medical expertise and delivers a smoother experience for both pet owners and referring clinics.

Webflow Migration: Full rebuild from WordPress to Webflow with improved speed, stability, and CMS structure.

On-Page SEO: Optimised headings, metadata, and internal linking to boost organic visibility for veterinary and surgical keywords.

Custom Graphics & Layouts: Clean, professional visuals supported by bespoke illustrations and iconography.

Advanced Formstack Integration: Multi-step forms to manage patient intake, referrals, and appointment scheduling seamlessly.

The Challenge

SurgiPet’s previous WordPress site was difficult to manage, slow to load, and no longer reflected the professionalism or scale of their services.

The challenge was to migrate a large, SEO-dependent site without losing rankings or breaking structure - while significantly improving usability, aesthetics, and backend control.

Our Approach & Result

We carried out a complete redesign and migration strategy, ensuring all critical data, pages, and redirects were handled seamlessly. Each step of the rebuild focused on reliability, SEO preservation, and a professional presentation that balances empathy with medical expertise.

CMS Architecture: Built several CMS collections to manage surgeries, services, conditions, FAQs, and resources.

Form Automation: Integrated Formstack to manage patient and referral forms efficiently, routing data directly to the right internal systems and reducing manual admin work.

SEO & Redirect Management: Implemented comprehensive 301 redirects to retain existing rankings, paired with enhanced on-page SEO and schema markup for long-term visibility.

54 ➔ 82

Performance Score: “30 days post-launch”

+5.3k

Website Traffic: “90 days post-launch”

+48%

Engagement Rate: “60 days post-launch”

Customer Review

❝After WordPress, FD's Webflow rebuild is a game-changer and pet owners now finding us faster, understand our mission instantly and book with zero friction. Surgery requests have soared - exactly what we needed to help more animals. Pleased with the collaboration and results. Thank you❞

— Founder, SurgiPet