LUX Rewards

A Webflow redesign presenting a rewards platform to commercial partners.

View the live website

INDUSTRY

Loyalty & Rewards Technology

SERVICE

Website Redesign

PLATFORM

Webflow

AUDIENCE

Financial institutions, loyalty programmes and commercial partners

LUX Rewards website shown on desktop and mobile devices.

Partnership requests

2.2k

Partner page visits

+39%

Search visibility

OVERVIEW

LUX Rewards connects cardholders with rewards and cashback through commercial partnerships. Following a change in ownership, its website needed a clearer introduction for businesses evaluating the platform.

We developed the content hierarchy and visual direction in Figma, then rebuilt the website in Webflow. Custom illustrations, iconography and on-page SEO support the platform’s commercial presentation.

Website redesign

Reshaped the website around the platform’s commercial offer, helping prospective partners understand what LUX Rewards provides and where it fits.

Custom visual system

Developed illustrations, iconography and page layouts that explain the service while giving the platform a consistent, recognisable digital presentation.

Webflow development

Built the redesigned website in Webflow with responsive layouts and considered interactions that support the content rather than distract from it.

On-page SEO

Refined commercial page structure, headings and metadata to make the platform’s loyalty and rewards proposition clearer for search discovery.

THE APPROACH

Explain the partnership offer before introducing the complexity of the wider network.

A rewards platform connects several groups, but prospective partners first need to understand what it provides and where it fits their business. The website needed to establish that starting point before asking visitors to explore supporting detail.

We structured the pages around the offer, partner relevance and next steps. Bespoke illustrations and icons help explain the service, while consistent layouts keep the main proposition distinct from the wider platform information.

COLLABORATION

Figma design and custom visuals carried into a responsive Webflow website.

Our work covered the design and build for the platform’s new presentation. The Figma stage established the content hierarchy and visual system; Webflow development, navigation and on-page SEO carried that direction into the finished pages.

STAGE 01

Discovery

Organised the website around the platform’s commercial offer and the information prospective loyalty partners need.

STAGE 02

Structure

Developed the Figma layouts, content hierarchy and custom visual elements for a more coherent enterprise-facing presentation.

STAGE 03

Implementation

Built the approved direction in Webflow, translating layouts and interactions into responsive pages.

STAGE 04

Delivery

Refined navigation, commercial page headings and metadata to support clear exploration of the partnership offer.

DESIGN LANGUAGE

A consistent visual explanation of the platform.

Custom illustrations and refined iconography give the service an approachable visual form. Structured layouts and restrained motion create continuity between sections, allowing the platform’s commercial content to remain the focus of the experience.

PERFORMANCE

Built with the details in mind.

Our build standards focus on performance, accessibility, maintainable implementation and search-ready foundations. Each project has its own scope; the priorities below describe our approach, not measured scores.

Website build standards

OUR PRIORITIES

Performance

Fast, responsive experience

Accessibility

Built for inclusive access

Best Practices

Clean, modern implementation

SEO

Search-ready foundations

Website overview.

View the live website

Customer Review

❝Well versed web agency for premium services. The website rebuild finally reflects the calibre of partners we’re signing. It’s lightning-fast and easy to update - Webflow has been a great choice. Exactly what we needed after rebranding.❞

— Founder, Tom, Lux Rewards

MORE WORK

Other projects, other results.