LUX Rewards

Rewards programme - Designed for new era.

Industry

Affiliate Membership

Service

Website Redesign

Website Builder

Webflow

Overview

LUX Rewards is a leading loyalty and rewards platform that connects over 105+ million cardholders with hundreds of exclusive cashback offers through trusted partnerships with major financial institutions and global loyalty programs.

Following a company acquisition, LUX Rewards required a complete digital overhaul - a fresh, high-performing website that would reflect its new direction, reinforce credibility, and appeal to enterprise partners worldwide. The result is a bespoke Webflow website, rebuilt from the ground up with modern design principles, dynamic animations, and SEO-driven structure.

Webflow Redesign: Modern, scalable, and fully responsive site tailored for SaaS-style presentation.

Creative Direction: Custom illustrations, refined iconography, and subtle animations for a polished, tech-forward identity.

SEO Optimization: Comprehensive on-page setup to strengthen visibility across loyalty and fintech search terms.

Performance-Driven UX: Fast-loading, intuitive navigation optimised for both partners and end-users.

The Challenge

The challenge was to deliver a premium digital experience that balanced sophistication with speed - blending custom visual storytelling, modern interactions, and measurable SEO improvements within a tight two-month timeline.

The challenge was to deliver a premium digital experience that balanced sophistication with speed - blending custom visual storytelling, modern interactions, and measurable SEO improvements within a tight two-month timeline.

Our Approach & Result

We began with a comprehensive redesign process in Figma, mapping new content hierarchies, layouts, and interactive flows before moving into development in Webflow. The goal was to merge enterprise clarity with startup agility, creating a visually engaging yet functionally efficient SaaS-style experience.

Modern UI & Animation System: Custom vector illustrations and scroll-based animations were introduced.

SEO & Performance Foundation: Clean, semantic structure with optimised headings, alt tags, and metadata boosted discoverability.

SaaS-Inspired User Experience: The new design system mirrors the best practices of modern SaaS platforms.

+58 %

Merchant Signups: more demos booked and onboarding contracts.

1.3 s

Largest Contentful Paint: fell from 2.9 s to 1.3 s, pushing the site into Google’s “good” Core Web Vitals bracket.

+148 %

Site Traffic: rich-snippets and technical SEO more than doubled unpaid sessions.

Landing Page Design.

View Live Website

Customer Review

❝The rebuild finally reflects the calibre of partners we’re signing. It’s lightning-fast, ridiculously easy to update, and our calendar is booked solid weeks ahead. Exactly what we needed.❞

— Founder, Lux Rewards