Taylor Stitch

A Shopify redesign connecting product stories with everyday shopping.

View the live website

INDUSTRY

Menswear & Retail

SERVICE

eCommerce Stores

PLATFORM

Shopify

AUDIENCE

Shoppers looking for thoughtfully made menswear and everyday essentials

Taylor Stitch website shown on desktop and mobile devices.

-1.9s

Load time reduction

+18%

Mobile conversion

£32.60

Revenue per session

OVERVIEW

Taylor Stitch is a San Francisco menswear brand focused on materials and craftsmanship. The Shopify project needed to retain that editorial identity while making collections and individual products practical to shop.

Our scope combined a Shopify redesign, mobile usability and storefront performance with customer follow-up. Product storytelling remained central, supported by clear buying information and purchase controls.

Shopify redesign

Reworked the storefront around product discovery and purchase, connecting the brand’s editorial presentation with the practical requirements of online shopping.

Product storytelling

Brought materials, craftsmanship and product imagery into the shopping experience, giving customers more context as they explore the collection.

Mobile performance

Focused development on mobile usability and storefront performance, supporting shoppers as they move between collection pages, product details and purchase decisions.

Customer follow-up

Included email notifications and abandoned-cart follow-up in the project scope, connecting the storefront experience with communication after a shopper leaves the site.

THE APPROACH

Keep the brand’s editorial character useful at the point of purchase.

Shoppers need to understand materials and craftsmanship, but also find the details and controls required to buy. The redesign had to bring those elements together so product stories supported decisions throughout collection browsing and product selection.

We connected editorial content with product imagery and buying information in the Shopify layouts. Mobile usability received particular attention, and customer notifications and abandoned-cart follow-up extended the work beyond the storefront.

COLLABORATION

Product presentation, mobile shopping and follow-up communication within one Shopify brief.

We worked across the storefront design and development, including performance and customer communication. The aim was a consistent experience from exploring the collection to receiving follow-up, with the brand’s established character carried through.

STAGE 01

Discovery

Review the collection, product storytelling and shopping journey to establish the storefront priorities.

STAGE 02

Structure

Reshape the design around product detail, editorial content and clear purchase actions.

STAGE 03

Implementation

Develop the Shopify experience with attention to mobile usability and storefront performance.

STAGE 04

Delivery

Connect customer notifications and abandoned-cart follow-up with the wider shopping experience.

DESIGN LANGUAGE

Editorial detail with an understated retail palette.

Off-white, dark ink and muted natural tones complement the clothing and material photography. Serif editorial headings sit alongside practical product information, creating a visual rhythm that gives the brand story room without obscuring the shopping controls.

PERFORMANCE

Built with the details in mind.

Our build standards focus on performance, accessibility, maintainable implementation and search-ready foundations. Each project has its own scope; the priorities below describe our approach, not measured scores.

Website build standards

OUR PRIORITIES

Performance

Fast, responsive experience

Accessibility

Built for inclusive access

Best Practices

Clean, modern implementation

SEO

Search-ready foundations

Website overview.

View the live website

Customer Review

❝The redesign feels perfectly on-brand but performs like a modern ecommerce machine. It’s faster, easier to navigate, and we’ve seen clear gains in both conversions and repeat sales. The team nailed it.❞

— Marketing Manager, Taylor Stitch

MORE WORK

Other projects, other results.