11 Best SEO Audit Tools | Free vs Paid | 2022

11 Best SEO Audit Tools | Free vs Paid | 2022

If you're running a website, it's important to make sure that you're doing everything you can to optimize the pages for search engines. Unfortunately, this is not as easy as it sounds.

There are a lot of factors that go into SEO, and it can be difficult to know where to start. That's where SEO audits come in. This crawling tool allows you to analyze your website and find areas where you could improve your SEO errors and SEO issues.

In this blog post, we will discuss the 11 best SEO tools available, both free and paid! We'll also give you a brief overview of each tool so that you can decide which one is right for you.

Table of content:

1. What is SEO

2. Free SEO website auditor tool

3. Paid SEO audit tools

4. Why do I need an SEO audit

5. Is an SEO audit worth it

6. How do I audit for SEO

7. Is SEO site checkup free

8. FAQ about SEO audit

9. Conclusion

10. Do you need help

What is SEO?

SEO stands for “Search Engine Optimization.” It is the process of optimizing a website to rank higher in search engine results. SEO is important because it can help you get more organic website visitors.  

To rank higher in search results, your website must be relevant to the keywords that people are searching for. You can improve your website’s relevancy by optimizing your website’s title, description, and content. You can also build backlinks to your website to show Google search console that your website is important and popular.

web design and seo london

Search engine rankings

It is the position where your website appears in the search results. The higher your website ranks, the more likely people are to find it. But how do you improve your website's ranking? That's where SEO comes in.

Search engines

There are many different search engines, but the most popular ones are Google, Yahoo and Bing. When somebody types a query into one of these browsers, the search engine will use its algorithms to find websites that are relevant to the query. The website that is most relevant to the query will be displayed at the top of the search results.

Google - is the most popular search engine, with over 75% of the market share.

Yahoo -  is the second-largest search engine with 12% of the market.

Bing -  is the third-largest engine, with about 11% of the market share.

What does an SEO audit cover?

In short, SEO auditing is the process of assessing and improving your website's visibility and search engine ranking. By using an SEO audit tool, you can identify areas of your website that need improvement, such as website design, website content, website structure, etc.  

SEO audit tool

A technical SEO audit tool is a software program that helps website owners improve their website's visibility and search engine ranking. These tools are important because they can help website owners identify areas of their website that need improvements, such as design, content, structure, or website speed.

There are many SEO tools available, both free and paid. Here is a list of the 11 best SEO audit tools for website owners in 2022:

Free SEO audit tool

free seo audit tools

1. Google Search Console

The Google search console website auditing tool is a must by Google. It tracks website SEO performance, finds and fixes website errors, and submits websites to Google for indexing. One of the most popular website audit tools that is both free and effective.

2. Screaming Frog SEO Spider:

The Screaming Frog SEO Spider is not a cloud-based software but rather an installable tool that crawls your website while extracting on-site data and analyzing results. Then you can fix any potential problems to increase search engine rankings for keywords you want to be ranked.

3. HubSpot Website Grader

This is a free website auditing tool that helps website owners assess their website's SEO performance and provides recommendations for improvements. Great tool if you want to start with search engine optimization, check your site status or use the best free SEO report generator.

4. SEObility

This SEO Checker will analyze your website and then provides you with helpful tips on how to optimize it for long-term success. A useful SEO tool for any business owner or professional who is a beginner or pro as it offers comprehensive website analysis that will help with technical SEO issues.

5. SpyFu

SpyFu website auditing tool offers features such as competitor analysis, keyword research, and PPC campaign management. Full-packed SEO software that is available both in free and paid versions.

6. SEOptimer

SEOptimer checks your site for potential problems and discrepancies. It will examine also things like structural issues and link popularity before giving you an accurate report on how to optimize your site for the best SEO.

Paid SEO audit tool

All the above-mentioned SEO tools apart from Google and HubSpot are available in paid plans too with additional features which could help you further increase your ranking.

The following paid tools however have limited features in the FREE plan and for the best results are recommended as paid.

paid seo tools

7. Moz Pro - $99 to $599/month

We all need a comprehensive SEO tool to help us increase traffic, rankings and visibility in search results. Moz Pro gives you the highest quality data so that your job can be done more quickly with higher quality metrics - including Page Authority or Domain Altitude! Basic features and free tools are available.

8. SEMrush - $199.95 to $449.95/month

This is a paid SEO auditing tool that offers features such as competitor analysis, keyword research, backlink checker and site audits. One of the most popular website audit tools that is available in both free [limited version] and paid versions.

A leading digital marketing suite that has over 40 integrated tools available. 10 Free searches/day are free. Plus, offers an embedded SEO audit tool, SEO strategy and keyword tool.

9. Ahrefs - £70 to £799/month

Ahrefs is an SEO checker that has a powerful suite of tools that not only lets you check on your site's keywords and ranking but also provides SEO data for analysis. It has five different types: Site Explorer, Keyword Explorer, Rank Tracker, and Content Explore as well as an audit tool to help with website optimization efforts. Free for basic features but is the best SEO analyser that has local SEO audit tool.

10. Raven Tools - $49 to $479/month

Use Raven smart reporting SEO tools for white-labeled SEO reports and utilize the rank tracking and backlink research tools to build your brand's image. Easily integrates with Google Analytics and Search-Console metrics.

11. SE Ranking - £11.04 to £54/month

If you are looking for an SEO checker that can support your daily work and offers high mobile usability and extensive functionality, SE Ranking is a good choice. Affordable and meets every requirement for website optimization for technical issues.

Why do I need an SEO audit?

search engine optimization tools

There are a number of reasons why you might need an SEO audit. Perhaps you've noticed that your website traffic has been declining, slow page load or your website isn't appearing as high in the search results as it used to.

Maybe you're launching a new website and want to make sure you're starting off on the right foot with your SEO and web design. Or, you could be considering working with an SEO company or consultant, and want to get an idea of what areas your website needs improvement in before making a decision.

Whatever the reason, an SEO audit can be a helpful tool for assessing your website's current SEO health and identifying areas that need attention.

Is an SEO audit worth it?

Whether or not an SEO audit is worth it depends on a few factors, including how competitive your industry is and how much work needs to be done on your website.

If you're in a highly competitive industry, it's likely that you'll need to put more time and effort into your SEO in order to rank high in the search results. Likewise, if your website is in dire need of an SEO makeover, an audit can be a helpful first step in getting your website on the right track.

In general, an SEO audit is a worthwhile investment if you're serious about improving your website's search engine ranking. However, if you're not willing to put in the work to implement the changes that an audit recommends, it may not be worth your time and money.

Read more interesting articles:

How do I audit for SEO?

The first step is to identify what you want to achieve with your website and what kind of website design and SEO service will best suit your needs. There are many website design and SEO companies that offer website audit services, but not all of them are created equal.

The best website audits will take into account your website goals, target audience, and competition to create a customized report that will give you actionable insights on how to improve your website. These are the steps you have to take before and audit:

seo process

Step One: Define Your SEO Goals

The first step in auditing your website is to define your SEO goals. What do you want to achieve with your website? Do you want to increase website traffic, improve conversion rates, or both?

Once you know what you want to accomplish, you can create a plan of action and identify the metrics that will be most important to track. You can use the SEO auditing tools or you can hire a website design and SEO service agency or a freelancer.

The best website audits will take into account your website goals, target audience, and competition to create a customized report that will give you actionable insights on how to improve your website.

Step Two: Research Your Target Audience

The next step is to research your target audience. Who are you trying to reach with your website? What needs do they have that your website can address? What keywords are they searching for that you want to rank for?

Answering these questions will help you create content that appeals to your target audience and ranks well in the search engines.

Step Three: Analyze Your Competition

After the keyword rankings, the third step is to analyze your competition. What are they doing well that you can replicate? What are they doing poorly that you can improve upon? How can you differentiate your website from theirs?

Competitive analysis is an important part of any SEO audit. By understanding what your competition is doing, you can create a website that is better optimized for the searchengines and more likely to rank higher in the search results.

Step Four: Choose the Right SEO Audit Tool

Once you've defined your goals, researched your target audience, and analyzed your competition, it's time to choose the right SEO audit tool. There are both free and paid SEO audit tools available, but not all of them are created equal.

The best SEO audit tools will help you assess your website's current SEO health, identify areas that need improvement, and provide recommendations on how to fix them. You can choose from the above-mentioned free website audit tools like Google's PageSpeed Insights or sign up for paid one.

Is SEO site audit free?

There are a number of free web page audit tools available online, but not all of them are created equal. The best website audits will take into account your website goals, target audience, and competition to create a customized report that will give you actionable insights on how to improve your website.

However, free site audit tools often lack the depth and customization that paid web page audit tools offer.

Paid SEO audit tools usually offer more comprehensive reports and allow you to customize your audit to focus on specific website goals. Additionally, most paid web pages audit tools include a consultation with an SEO expert who can interpret your website audit results and offer guidance on how to improve your website.

How much should an SEO audit cost?

The cost of an SEO website audit can vary depending on the size and complexity of your website. Generally, though, paid website audits cost between £100 and £1000. If you have a small website with fewer than 50 pages, you can expect to pay on the lower end of that range.

If you have a large website with more than 500 pages, you can expect to pay on the higher end of that range. Reach out to Fit Design for SEO audit price today.

FAQ about SEO and search rankings

seo faq

How do I generate a website audit report?

To generate a site audit report, you will need to use an SEO tool. There are many website auditing tools available on the market, both free and paid.

What is SEO Audit Checklist?

An SEO audit checklist is a list of items that you need to check off when auditing your website for SEO. This checklist can include items such as website structure, speed, title tags, meta descriptions, etc.

What is a good SEO Audit Score?

A good SEO audit score is one that is above 80%. This means that your website is in good shape and does not need much improvement.

How often should I audit my website?

You should audit your website at least once a month to ensure that your website is in compliance with the latest SEO best practices but a weekly analysis is ideal.

What is the best free SEO?

The best website audit tool for on-page SEO and off-page SEO is the one that best suits your needs, Fit Design recommends SPYFU or SEMrush.

What is Google analytics?

Google Analytics is a free website analytics tool offered by Google that helps you track and report on traffic to your website. It can provide insights into where your website traffic is coming from, what pages are being visited, and how users are interacting with your website. Valuable site audit tool for On-page SEO as well.

Additionally, Google Analytics can also help you track conversions and goal completions, making it a valuable tool for website owners and SEOs alike.

How do I improve my SEO score?

There is no sure-fire answer to this question as every website and business is different and will require its own unique approach.

However, there are some general tips that you can follow to help improve your SEO score, such as improving your website's speed, optimizing your title tags and meta tags,  meta descriptions, and creating high-quality content.

Are incoming and outgoing links beneficial?

Internal links and external links can be beneficial to your website, as they help to improve your website's SEO score and can also help to drive traffic to your website.

However, it is important to ensure that the links you are using are high-quality and relevant to your website's content.

Conclusion

SEO website audits are an important part of any successful digital marketing strategy. By auditing your website regularly, you can ensure that your website is in compliance with the latest SEO best practices and is optimized for the search engines.

Additionally, a site audit can help you identify areas of your website that need improvement and provide recommendations on how to fix them. There are many free and paid SEO audit tools available on the market, but not all of them are created equal.

The best SEO audit tools will help you assess your website's current SEO health, identify areas that need improvement, and provide recommendations on how to fix them. You can choose from the above-mentioned free dedicated site audit tool or sign up for paid one. If you decide to buy an SEO audit make sure you reach out to the agency that has a good reputation and reviews. The best SEO validator will be flexible and helpful.

Do you need help?

If you need help interpreting your website audit results or have any questions about SEO audit pricing or how to improve your website, contact our SEO experts at Fit Design.

We are a creative website design and SEO service agency that can help you take your website to the next level. Visit our contact page or give us a call today to learn more about our services and search engine optimisation auditing tools.

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