6 Good Cold Email Example That Works for Outreach

In today's business world, it's important to know how to write a good cold email. A cold email is a message you send to someone you don't know, in hopes of starting a relationship or getting something from them. It can be a daunting task, but with the right approach and guidance, you can increase your chances of success.

Here are six good guide examples from web development agencies that will help you get started. Use these cold email templates as inspiration, and personalize them to fit your needs. By following these tips, you'll be on your way to writing successful cold emails that get results from the right person.

Table of contents:

  1. What is a cold email
  1. 6 Good cold email examples
  1. How to write a cold email
  1. How to follow up on cold emails
  1. The benefits vs drawbacks
  1. Best cold email & blog post writing tools
  1. Top cold email verifying & extracting tools
  1. Conclusion

What is a Good Cold Email?

Cold Email Meaning - Is a message you send to someone you don't know, usually with the intent of establishing a business relationship or pain point an issue you can fix for them. It can be a good way to connect with potential clients, partners, and more. In the current market, a well-written cold email can make all the difference.

With that said, writing a good cold email is not always easy. There are a lot of factors to consider, such as what you want to say, how you want to say it, and who you're sending it to. But the fundamentals of a good coldemail remain the same, regardless of the industry you're in, which is reach, relevance, and respect.

=> REACH: is all about making sure your message is seen by the right people. You want to make sure your target audience is the right fit for your product or service.

=> RELEVANCE: is about making sure your message is relevant to the recipient. It should be something that they care about and would find useful.

=> RESPECT: is about making sure you treat the recipient with respect. This includes things like not being too sales-y, using proper grammar, and avoiding spammy tactics.

6 Good Cold Email Templates

When it comes to web design agencies or online services a good cold email strategy or cold outreach email can make all the difference.

cold email example

Here are six examples of using web design services as a point of job research that will help you get started:

1. Interesting Business Ideas: Suggestions

As an experienced businessman, you'll have existing thoughts that can assist organizations to obtain extraordinary outcomes. Sharing these thoughts can help you land new clients and increase the trustworthiness of your expertise. Straight to the point could be a key practice as you don't waste your prospect time. If they like your ideas they will commit and appreciate that you took the time to investigate their errors. Starting with a glorious message will soften things up.

Cold email template 1:

- Subject line: Ideas for [prospect company name]

Hey [prospect first/name]

Saw that [recipient's company name] has recently received/won an award at [award/event/recognition]. Congratulation!

Also, I looked at your website and noticed a few areas for quick wins:

  1. SEO - improve online presence
  2. Design - attract more clients
  3. Structure - offer a user-friendly experience

We helped [company] and they’ve seen a big boost in revenue from it this year.

Are those ideas you’ve been considering trying?


[your name]

2. Hiring a Full-Time Prospect: Email Outreach

Some job opportunities for website design services posted by web development agencies or organizations can be a possible match to consider and connect. In most cases businesses will say no and will only hire in-house or full-time staff, however, if you can demonstrate why working with you is a preferred choice over recruiting somebody full-time, then you can be successful in your application.

In addition, many entrepreneurs have never considered working with web development agency London simply because they don't know any. If you can connect brilliantly with a convincing deal, it's an effective method for securing a new project.

Email template 2:

- Subject line: Question about [job title] vacancy

Hello [prospect first/name]

I came by your ad [job] and from the description, it looks like designing/redesigning websites is part of the job.

I'm contacting you because I recently helped [company] with a website redesign and the results speak for themselves - page engagement and traffic increased threefold.

Are you open to working with an external website designer?


[your name]

cold email pitch

3. Pitch to Prospective Clients: Open-Ended

This cold outreach campaign is a cool presentation email with a basic reason. Getting an answer from somebody that accommodates your ideal client profile. You'll loosen things up with a customized opening line, then mention what you do and finally what your organization can do.

Assuming your beneficiary was thinking about redesigning their site, your offer will impact them since you've shown them your previous works that they'd very much want to imitate. e.g., "Our web design agency specializes in creating beautiful and functional websites. We've recently helped … "

Cold email template 3:

- Subject line: Help with [prospect's company name] website?

Hi [prospect first/name]

I noticed that you recently launched a new product/service[prospect's attention]. Hope they’re popular/selling well.

Wanted to introduce myself, I'm [TOM] from [FIT DESIGN] in [LONDON] and we help businesses like yours with [WEB DESIGN] needs.

Just last month, we helped [list 2-3 companies linked] with a website redesign and they’ve seen a 135% increase in conversion rate.

Are you considering updating the business website in the next few months?


[your name]

4. Improve Reply Rate: Follow-Up

If you want to reach a higher response rate on your cold email campaigns, you have to start writing a follow-up email. Your prospective clients are busy, and they might miss your email, which means a friendly reminder doesn’t harm them. A bit over back and forth emails can help.

Plus, over 56% of replies come from the follow-up. The key to a good first cold email campaign is to tweak your previous msg, but keep it professional and approach it from another viewpoint. Perhaps, ask a new question and await a reaction.

You’ll slightly repeat yourself, but as long as you continue to comply in a kindly manner it can make a huge difference. Plus, make sure your personalized cold email has customized to each client. Quality over quantity is the secret.

Email template 4:

- Subject line: [Same as initial email]

Hey [prospect first/name]

Based on my previous enquiry [issue, offer], I thought you’d be interested to learn more about our latest case study and how we helped [company] to design a modern and responsive website Fit Design.

It's been 6 months now and they’ve seen a 350% increase in website engagement and traffic, which turned into a record-breaking quarter.

Do you have 10min to hop on a quick call to share the details?


[your name]

5. Cocky: Blow Minds

This version requires real skills and knowledge in your pocket, you can't just make up stuff but if you do it right then the hook is irresistible. You'll start by telling information about yourself, who you are, what you did, and what you are capable of.

Since successful people like to deal with other successful people, this method is a great way to establish trust straight away. It's effective if you can prove your skills and knowledge with some tangible results and data to back it up. Plus, it's important to know that you don't just pitch a service/product as everyone else, you add value to it and make it unique.

A great example is Dave Daily of Grav Labs to Noah Kagan founder of AppSumo.


1. I'm the founder and CEO of Grav. I've been running this business for the past nine years. I started it when I was 24. I have 70 employees in Austin and operations in China. I love my business. It's profitable and I'm really good at it. However, I want to do more.

2. I'm Jewish - I hate playing that card, but...

3. This App idea is disruptive. It's not in my wheelhouse [glass], but I know a good idea when I see one - I get about 3 presentations a week from stoners about their pipe ideas.

4. I have a wireframe ready so you can breeze through it quickly.

Speak Soon

6. The Best Cold Pitch: Customization

The below cold email pitch is different than the other, it radiates friendship or at least some kind of bond. You can almost see the smile while reading it, perfect to personalize email templates.

This method is good when you have something in common with your prospect and you can use that to your advantage by customizing your email. It makes things more personal and intimate as if you two were already friends.

The message is solid and bang on with all the secret sauce you would usually add to a paying customer. Has all the information you need and also did the extra mile at the right time. Devotion and some luck and you are almost there.

Pitch template 6:

- Subject line: You could try these [product/service]

I'm [your name]

I'm a huge fan of [company], I especially liked your recent piece/post on [channel/media].

I work with companies like [name] that build responsive web websites. Here is one I finished just last week mhservices.

Just wanted to email you and see if your [company] might be interested in a similar design.

I made a demo for you to show what your web page could look like.

Is this something you guys would be interested in?

[your name]

How to Write a Cold Email

cold email examples

The first step to writing a great cold email is to introduce yourself, just like at cold calling. Be sure to include your name, position, and company so that the recipient knows who they are talking to.


After you have introduced yourself, it is time to state your purpose for writing. Be clear and concise about what you are trying to achieve with your email.


To get the recipient to take action, you need to provide them with value. This could be in the form of helpful information, an exclusive offer, or something else that will benefit them.


After you have provided value, it is time to include a call to action. This could be to set up a meeting, sign up for a free trial, or do anything else that you want the recipient to do.


Be sure to sign off your email with your name and prior contact details so that the recipient can get in touch with you if they have any questions.


The final step is to follow up with your recipient. If you don't hear back from them, be sure to reach out again within 24-48h so that you can continue the conversation.


When writing a cold email subject line, it is important to use a professional and courteous tone of voice not sound like sales emails. You want to come across as helpful and friendly, not pushy as a sales rep.


Very important to get it right, no one likes an email full of spelling mistakes. Be sure to proofread your email before sending it off and use free tools like Grammarly.


Be sure to have a catchy subject line that will draw attention, something original but still relevant to the email content. Since subject lines are the first thing recipients will see, you want to make sure they are intriguing.

How to Follow Up on Cold Emails

When you writing many cold emails, it is important to follow up with the recipient if you don't hear back from them. You want to continue the conversation and build a relationship with the right person you are emailing. There are a few different ways you can follow up with someone after sending an email.

  1. One way is to reach out again within 24-48 hours if you don't hear back from them. This shows that you are interested in continuing the conversation and that you value their time.
  2. Another way to follow up emails is to send them additional information or resources that they may find helpful. This could be in the form of an article, a case study, or anything else that you think would be useful to them.
  3. Finally, you can also invite them to a webinar, presentation or event that you are hosting or you are going to. Alternatively, it could be an online course or event that you think they would be interested in. Check out their social media channel, and website about page to learn more.
cold email pro vs cons

Benefits of Cold Emails

  • Quickly build relationships with potential customers or clients
  • Increase web traffic and boost SEO
  • Improve ideal customer retention rates
  • Get feedback from clients
  • Generated warm leads for sales teams

Drawbacks of Cold Emails

  • It may be perceived as spam
  • Can be time-consuming to write the right pitch
  • May not get a response from the recipient
  • The recipient may not be interested in what you're offering
How to avoid your cold emails getting into the spam folder
  1. One way to avoid your emails getting into spam is to make sure that your IP is safely registered and all the DNS records are set up correctly. Use mail testers and fix the issues.
  1. Another way to avoid spam filter is to use a reliable email service provider like MailChimp, Constant Contact
  1. Use tools like Clearbit to verify the email addresses that you are sending to. This will ensure that the email addresses are valid and that they are not going to bounce.
  1. Finally, as a guide you can also try to avoid using common words and phrases that trigger spam filters. Some of these include "free," "win," "act now," and "click here."

Best Cold Email & Blog Post Writing Tools

There are a number of different tools you can use to help you write emails and posts. Most web development agencies use a combination of these tools to get the job done.


An email marketing software that helps with list building and improves email deliverability. Compatible with both Gmail and Outlook. Good for personalizing and tracking sales campaigns. Offers automated follow-ups and easy integration.

Price: Starts from $54/month with up to 1500 new people contacted monthly


For blogging outreach or cold emails, this tool offers a range of different options. My favourite is LinkedIn messaging activity and B2B sales process. Don't waste your time researching or writing personalized messages. This tool generates great output.

Price: Starts from $59/month with 400 lead credits included


The best part is that creates amazing first liners, perfect to get your clients hooked. AI-powered line writing that crafts eye-catching lines in your emails. Very popular amongst web development agencies for personalized subject lines.

Price: $59-lifetime access


Another tool for sales engagement that will assist you in scaling multichannel email outreach. Creates highly converting emails in a matter of seconds. Flows and doesn't sound robotic.

Price: Starts from $0 for 200 data credits, $60/month with a 1000 contact credit approach


One of our favorite AI tools is very easy to use and generates great results. Simply type in what you want to say and it will automatically generate an email for you. Has many templates to optimize any text from headings, and meta titles to blog post.

Price: Starts from $49/month

5 Top Cold Email Verifying & Extracting Tools

You must verify your emails before sending them out to potential clients. This will ensure that you are not sending emails to invalid addresses, which will result in your email being bounced back. It saves you time and ensures that your email will be delivered.

email verification

Some of the popular email tools are:

1. Contactout

If you're looking for a tool to help you generate leads, Contactout may be the right choice for you. With a free account, you can search for potential leads and contact them directly.

If you're looking for more features, you can upgrade to a personal account that gives you access to additional searches and allows you to export your contacts. For even more features, including bulk contact exports and unlimited searches, you can upgrade to a professional or recruiter account .

PRICE: Free for 40/month searches

- Paid plans $29/month - Personal plan, $99/month - Professional plan, $199/month - Recruiter account

2. Hunter

Wheater you want to extract or verify personal email address, this tool is the way to go. It is a web-based email verifier that is very easy to use.

Hunter's validator offers a wide range of options to ensure emails are correctly formatted, including checking the mail server response time and domain information. You can even use it in bulk which means you'll be able to verify your entire list for errors at once!

PRICE: Free for 25/month searches and 50/month verification

- Paid plan £36/month+

3. Mailboxlayer

Mailboxlayer is an advanced tool like syntax and typo check, filtering disposable email providers and offers SMTP verification that will keep you safe from spam. With a variety of quality measures at hand, it is easy to use with its lightweight configuration making this tool perfect for web development agencies looking digital communications!

PRICE: Free for 20/month requests

- Paid plan 14.99/month for 5000 request

4. Hippo

Well-established email verification solution that is trusted by marketers, developers and fraud fighters. Reduces bounce rates, stops fake sign-ups and combats fraud with email list checker and real-time API.

PRICE: Various depending on your plan and budget

5. Tomba

Tomba is a lead generating solution that was created by experts to find and verify professional email addresses. It uses advanced algorithms and data sources that allows users to segment their leads based on specific criteria, such as industry, location, and job title.

PRICE: Free for 25/month, 50/verification and 10/phone number requests.

- Paid plans $39/month - Starter, $89/month - Growth, $189/month - Pro, $389/month - Enterprise


Cold emailing just like cold call can be an effective way to connect with potential customers and clients. However, there are a few things you can do to make sure your emails don't end up in the spam folder.

Be sure to verify email addresses, use tools to avoid common trigger words, and personalize your email body. By following these simple tips, you can make sure your cold emails are more effective and have a higher chance of being read by the appropriate person.