In today's business world, it's important to know how to write a good cold email. A cold email is a message you send to someone you don't know, in hopes of starting a relationship or getting something from them. It can be a daunting task, but with the right approach and guidance, you can increase your chances of success.
Here are six good cold email examples from web development agencies that will help you get started. Use these cold email templates as inspiration, and personalize them to fit your needs. By following these tips, you'll be on your way to writing successful cold emails that get results from the right person.
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What is a good cold email?
A cold email is a message you send to someone you don't know, usually with the intent of establishing a business relationship or pain point an issue you can fix for them. It can be a good way to connect with potential clients, partners, and more. In the current market, a well-written cold email can make all the difference.
With that said, writing a good cold email is not always easy. There are a lot of factors to consider, such as what you want to say, how you want to say it, and who you're sending it to. But the fundamentals of a good cold email remain the same, regardless of the industry you're in, which is reach, relevance, and respect.
- Reach: is all about making sure your message is seen by the right people. You want to make sure your target audience is the right fit for your product or service.
- Relevance: is about making sure your message is relevant to the recipient. It should be something that they care about and would find useful.
- Respect: is about making sure you treat the recipient with respect. This includes things like not being too sales-y, using proper grammar, and avoiding spammy tactics.
6 Good cold email templates
When it comes to web design agencies or online services a good cold email strategy or cold outreach email can make all the difference. Here are six examples of using web design services as a point of job research that will help you get started:
1. Interesting business ideas: Suggestions
As an experienced businessman, you'll have existing thoughts that can assist organizations to obtain extraordinary outcomes. Sharing these thoughts can help you land new clients and increase the trustworthiness of your expertise.
Straight to the point could be a key practice as you don't waste your prospect time. If they like your ideas they will commit and appreciate that you took the time to investigate their errors. Starting with a glorious message will soften things up.
Cold email template:
Subject line: Ideas for [prospect company name]
Hey [prospect first/name]
Saw that [recipient's company name] has recently received/won an award at [award/event/recognision]. Congratulation!
Also, I looked at your website and noticed a few areas for quick wins:
- SEO - improve online presence
- Design - attract more clients
- Structure - offer a user-friendly experience
We helped [company] and they’ve seen a big boost in revenue from it this year.
Are those ideas you’ve been considering trying?
2. Hiring a full-time prospect: Email Outreach
Some job opportunities for website design services posted by web development agencies or organizations can be a possible match to consider and connect.
In most cases businesses will say no and will only hire in-house or full-time staff, however, if you can demonstrate why working with you is a preferred choice over recruiting somebody full-time, then you can be successful in your application.
In addition, many entrepreneurs have never considered working with web development agency London simply because they don't know any. If you can connect brilliantly with a convincing deal, it's an effective method for securing a new project.
Cold email template:
Subject line: Question about [job title] vacancy
Hello [prospect first/name]
I came by your ad [job] and from the description, it looks like designing/redesigning websites is part of the job.
I'm contacting you because I recently helped [company] with a website redesign and the results speak for themselves - page engagement and traffic increased threefold.
Are you open to working with an external website designer?
3. Pitch to prospective clients: Open-Ended
This cold outreach is a cool presentation email with a basic reason. Getting an answer from somebody that accommodates your ideal client profile. You'll loosen things up with a customized opening line, then mention what you do and finally what your organization can do.
Assuming your beneficiary was thinking about redesigning their site, your offer will impact them since you've shown them your previous works that they'd very much want to imitate. e.g., "Our web design agency specializes in creating beautiful and functional websites. We're recently helped ... "
Cold email template:
Subject line: Help with [prospect's company name] website?
Hi [prospect first/name]
I noticed that you recently launched a new product/service[prospect's attention]. Hope they’re popular/selling well.
Wanted to introduce myself, I'm [TOM] from [FIT DESIGN] in [LONDON] and we help businesses like yours with [WEB DESIGN] needs.
Just last month, we helped [list 2-3 companies linked] with a website redesign and they’ve seen a 135% increase in conversion rate.
Are you considering updating the business website in the next few months?
4. Improve reply rate: Follow-Up
If you want to reach a higher response rate on your cold email campaigns, you have to start writing a follow-up email. Your prospective clients are busy, and they might miss your email, which means a friendly reminder doesn’t harm them. A bit over back and forth emails can help.
Plus, over 56% of replies come from the follow-up. The key to a good first cold email campaign is to tweak your previous msg, but keep it professional and approach it from another viewpoint. Perhaps, ask a new question and await a reaction.
You’ll slightly repeat yourself, but as long as you continue to comply in a kindly manner it can make a huge difference. Plus, make sure your personalized cold email has customized to each client. Quality over quantity is the secret.
Cold email template:
Subject line: [Same as initial email]
Hey [prospect first/name]
Based on my previous enquiry [issue, offer], I thought you’d be interested to learn more about our latest case study and how we helped [company] to design a modern and responsive website Fit Design.
It's been 6 months now and they’ve seen a 350% increase in website engagement and traffic, which turned into a record-breaking quarter.
Do you have 10min to hop on a quick call to share the details?
5. Cocky: Blow Minds
This version requires real skills and knowledge in your pocket, you can't just make up stuff but if you do it right then the hook is irresistible. You'll start by telling information about yourself, who you are, what you did, and what you are capable of.
Since successful people like to deal with other successful people, this method is a great way to establish trust straight away. It's effective if you can prove your skills and knowledge with some tangible results and data to back it up.
Plus, it's important to know that you don't just pitch a service/product as everyone else, you add value to it and make it unique. A great example is Dave Daily of Grav Labs to Noah Kagan founder of AppSumo.
6. The best cold pitch: Customization
The below cold email pitch is different than the other, it radiates friendship or at least some kind of bond. You can almost see the smile while reading it, perfect to personalize email templates.
This method is good when you have something in common with your prospect and you can use that to your advantage by customizing your email. It makes things more personal and intimate as if you two were already friends.
The message is solid and bang on with all the secret sauce you would usually add to a paying customer. Has all the information you need and also did the extra mile at the right time. Devotion and some luck and you are almost there.
Subject line: You could try these [product/service]
I'm [your name]
I'm a huge fan of [company], I especially liked your recent piece/post on [channel/media].
I work with companies like [name] that build responsive web websites. Here is one I finished just last week mhservices.
Just wanted to email you and see if your [company] might be interested in a similar design.
I made a demo for you to show what your web page could look like.
Is this something you guys would be interested in?
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How to write a cold email
- The first step to writing a great cold email is to introduce yourself. Be sure to include your name, position, and company so that the recipient knows who they are talking to.
2. State your purpose:
- After you have introduced yourself, it is time to state your purpose for writing. Be clear and concise about what you are trying to achieve with your email.
3. Provide value:
- To get the recipient to take action, you need to provide them with value. This could be in the form of helpful information, an exclusive offer, or something else that will benefit them.
4. Call to action:
- After you have provided value, it is time to include a call to action. This could be to set up a meeting, sign up for a free trial, or do anything else that you want the recipient to do.
5. Signed off:
- Be sure to sign off your email with your name and contact details so that the recipient can get in touch with you if they have any questions.
5. Follow up email:
- The final step is to follow up with your recipient. If you don't hear back from them, be sure to reach out again within 24-48h so that you can continue the conversation.
6. The tone of voice:
- When writing a cold email, it is important to use a professional and courteous tone of voice not sound like sales emails. You want to come across as helpful and friendly, not pushy as a sales rep.
- Very important to get it right, no one likes an email full of spelling mistakes. Be sure to proofread your email before sending it off and use free tools like Grammarly.
8. Subject lines:
- Be sure to have a catchy subject line that will draw attention, something original but still relevant to the email content. Since subject lines are the first thing recipients will see, you want to make sure they are intriguing.
How to follow up on cold emails
When you writing many cold emails, it is important to follow up with the recipient if you don't hear back from them. You want to continue the conversation and build a relationship with the right person you are emailing. There are a few different ways you can follow up with someone after sending an email.
- One way is to reach out again within 24-48 hours if you don't hear back from them. This shows that you are interested in continuing the conversation and that you value their time.
- Another way to follow up emails is to send them additional information or resources that they may find helpful. This could be in the form of an article, a case study, or anything else that you think would be useful to them.
- Finally, you can also invite them to a webinar, presentation or event that you are hosting or you are going to. Alternatively, it could be an online course or event that you think they would be interested in. Check out their social media channel, and website about page to learn more.
The benefits of cold emails
- Quickly build relationships with potential customers or clients
- Increase web traffic and boost SEO
- Improve ideal customer retention rates
- Get feedback from clients
- Generated warm leads for sales teams
The drawbacks of cold emails
- It may be perceived as spam
- Can be time-consuming to write the right pitch
- May not get a response from the recipient
- The recipient may not be interested in what you're offering
How to avoid your cold emails getting into the spam folder
- One way to avoid your emails getting into spam is to make sure that your IP is safely registered and all the DNS records are set up correctly. Use mail testers and fix the issues.
- Another way to avoid spam filter is to use a reliable email service provider like MailChimp, Constant Contact
- Use tools like Clearbit to verify the email addresses that you are sending to. This will ensure that the email addresses are valid and that they are not going to bounce.
- Finally, you can also try to avoid using common words and phrases that trigger spam filters. Some of these include "free," "win," "act now," and "click here."
Best cold email and blog post writing tools
There are a number of different tools you can use to help you write emails and posts. Most web development agencies use a combination of these tools to get the job done.
An email marketing software that helps with list building and improves email deliverability. Compatible with both Gmail and Outlook. Good for personalizing and tracking sales campaigns. Offers automated follow-ups and easy integration.
Price: Starts from $39/month with up to 1500 new people contacted monthly
For blogging outreach or cold emails, this tool offers a range of different options. My favorite is LinkedIn messaging activity and B2B sales process. Don't waste your time researching or writing personalized messages. This tool generates great output.
Price: Starts from $49/month with 400 lead credits included
The best part is that creates amazing first liners, perfect to get your clients hooked. AI-powered line writing that crafts eye-catching lines in your emails. Very popular amongst web development agencies for personalized subject lines.
Price: $59-lifetime access
Another tool for sales engagement that will assist you in scaling multichannel email outreach. Creates highly converting emails in a matter of seconds. Flows and doesn't sound robotic.
Price: Starts from $70/month with a 1000 contact credit approach
One of our favorite AI tools is very easy to use and generates great results. Simply type in what you want to say and it will automatically generate an email for you. Has many templates to optimize any text from headings, and meta titles to blog post.
Price: Starts from $49/month for 35.000 words
Top cold email verifying & extracting tools
You must verify your emails before sending them out to potential clients. This will ensure that you are not sending emails to invalid addresses, which will result in your email being bounced back. It saves you time and ensures that your email will be delivered. Some of the popular email tools are:
Wheater you want to extract or verify personal email address, this tool is the way to go. It is a web-based email verifier that is very easy to use.
Hunter's validator offers a wide range of options to ensure emails are correctly formatted, including checking the mail server response time and domain information. You can even use it in bulk which means you'll be able to verify your entire list for errors at once!
Price: Free for 25/month searches and 50/month verification
Paid plans start from £36/month+
Mailboxlayer is an advanced tool like syntax and typo check, filtering disposable email providers and offers SMTP verification that will keep you safe from spam. With a variety of quality measures at hand, it is easy to use with its lightweight configuration making this tool perfect for web development agencies looking into digital communications!
Price: Free for 20/month requests
Paid plans start from $14.99/month for 5000 request
Well-established email verification solution that is trusted by marketers, developers and fraud fighters. Reduces bounce rates, stops fake sign-ups and combats fraud with email list checker and real-time API.
Price: Various depending on your plan and budget.
Cold emailing can be an effective way to connect with potential customers and clients. However, there are a few things you can do to make sure your emails don't end up in the spam folder.
Be sure to verify email addresses, use tools to avoid common trigger words, and personalize your email body. By following these simple tips, you can make sure your cold emails are more effective and have a higher chance of being read by the appropriate person.