Apax

A WordPress-to-Webflow rebuild for a people-focused organisation.

View the live website

INDUSTRY

Supported Housing & Living

SERVICE

WordPress to Webflow

PLATFORM

Webflow

AUDIENCE

Housing partners, referral organisations and prospective employees

Apax website shown on desktop and mobile devices.

100%

Mapped URLs

3.8s → 2.1s

Mobile service-page LCP

30m → 12m

Time to publish a service update

OVERVIEW

Apax provides supported housing and supported living in London — bringing services, community stories and organisational purpose together through a website that needed a clearer structure and a more manageable platform.

Fit Design migrated its website from WordPress to Webflow and rebuilt the experience around its services, stories and organisational purpose. The project combined a platform move with clearer content structure, helping partners and prospective employees understand Apax while giving the team a more manageable publishing setup.

Platform migration

Moved the website from WordPress to Webflow, bringing existing content into a rebuilt platform suited to the organisation’s publishing needs.

Content structure

Organised services, resident stories, recognition and careers so different audiences can find the information relevant to their relationship with Apax.

Webflow CMS

Structured repeatable content in Webflow so articles, community stories and organisational updates share a consistent set of layouts the team can use as the site develops.

Service presentation

Balanced clear explanations of housing and support with human stories and visible contact routes, helping potential partners and colleagues understand the organisation.

THE APPROACH

Moving Apax from WordPress to Webflow meant carrying its story into a new system — retaining useful information, making the service structure easier to follow and giving the team a practical foundation for future publishing.

The migration needed to carry Apax’s existing information into a new system without reducing the organisation to a generic housing website. Its services, community and culture all matter to the people evaluating it. The content needed to show how the different parts of Apax fit together, allowing visitors to understand its purpose alongside the practical information that brought them to the site.

We rebuilt the page structure in Webflow and made the relationships between services, stories and contact clearer. The approach combines the practical requirements of a WordPress migration with a warmer, more accessible explanation of the organisation. Repeatable content layouts give service information and new stories a shared framework, helping the organisation maintain continuity as its website grows beyond the initial migration.

COLLABORATION

We treated the migration and rebuild as one project — bringing Apax’s services and stories into Webflow, with a clearer page hierarchy and an editable structure for ongoing communication.

Our role covered moving the WordPress website and rebuilding its Webflow presentation. Existing content informed the new structure, while repeatable layouts support future publishing. The case study is therefore a migration story as well as a website improvement project.

WEEK 1

Technical discovery

Reviewed the existing WordPress content and the information needed by partners, prospective employees and the wider community.

WEEK 2

Design language

Organised the new Webflow structure around services, stories, recognition and repeatable organisational content.

WEEK 3-4

Page design

Migrated the content and rebuilt the website in Webflow, bringing the new structure and presentation together.

WEEK 5

Webflow build

Prepared the rebuilt website for the platform switch, with content continuity and ongoing publishing central to delivery.

DESIGN LANGUAGE

A human presentation for specialist support.

The website combines a clear page hierarchy with people-focused imagery and approachable content. Consistent layouts help visitors move between service information and organisational stories. The visual direction supports Apax’s purpose without making the experience feel institutional or impersonal.

PERFORMANCE

Working alongside engineers, not marketers.

Stormborn's team is technical. Every claim on the site was written with them, checked against engineering documents, and cleared for what could and could not be said publicly.

Lighthouse · stormborn.ai

MEASURED AT LAUNCH

Performance

Fast, responsive experience

Accessibility

Built for inclusive access

Best Practices

Clean, modern implementation

SEO

Search-ready foundations

✔ Optimised assets and responsive image delivery

✔ Lean code with non-critical scripts deferred

✔ Accessible structure, contrast and navigation

✔ Technical SEO configured for launch

Landing page design.

View the live website

Customer Review

❝Fit Design delivered a modern and functional site that perfectly reflects our brand and values. The team managed the project well, keeping everything on track with clear timelines and regular updates. Their responsiveness, proactive communication and commitment made the experience stress-free. Great partner for premium services.❞

— Anousha Vahdaty, Director, Apax

MORE WORK

Other projects, other results.