Apax

A WordPress-to-Webflow migration for supported housing and living.

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INDUSTRY

Supported Housing & Living

SERVICE

WordPress to Webflow

PLATFORM

Webflow

AUDIENCE

Housing partners, referral organisations and prospective employees

Apax website shown on desktop and mobile devices.

Pages migrated

100%

Verified redirects

11 min

Time saved

OVERVIEW

Apax provides supported housing and supported living in London. Its website combines services, resident stories and careers for organisations considering a partnership and people interested in joining the team.

We migrated the website from WordPress to Webflow and rebuilt its content structure. Services, community stories and organisational updates now sit within a consistent CMS framework for ongoing publishing.

Platform migration

Moved the website from WordPress to Webflow, bringing existing content into a rebuilt platform suited to the organisation’s publishing needs.

Content structure

Organised services, resident stories, recognition and careers so different audiences can find the information relevant to their relationship with Apax.

Webflow CMS

Structured repeatable content in Webflow so articles, community stories and organisational updates share a consistent set of layouts the team can use as the site develops.

Service presentation

Balanced clear explanations of housing and support with human stories and visible contact routes, helping potential partners and colleagues understand the organisation.

THE APPROACH

Move the existing content into Webflow while retaining the organisation’s human character.

Apax needed to carry its service information, stories and organisational culture into a new platform. A useful structure had to accommodate practical housing information alongside the people and experiences that explain its purpose.

We organised the Webflow pages around services, stories, recognition and careers. Repeatable CMS layouts give new content a defined place, while the navigation helps partners and prospective employees find information relevant to them.

COLLABORATION

Migration and content organisation formed one delivery, with ongoing publishing built into the CMS.

We worked from the existing WordPress content to plan the new structure and rebuild it in Webflow. The delivery connected content migration with reusable layouts, giving the team a consistent way to maintain services and publish new stories.

STAGE 01

Discovery

Reviewed the existing WordPress content and the information needed by partners, prospective employees and the wider community.

STAGE 02

Structure

Organised the new Webflow structure around services, stories, recognition and repeatable organisational content.

STAGE 03

Implementation

Migrated the content and rebuilt the website in Webflow, bringing the new structure and presentation together.

STAGE 04

Delivery

Prepared the rebuilt website for the platform switch, with content continuity and ongoing publishing central to delivery.

DESIGN LANGUAGE

A human presentation for specialist support.

The website combines a clear page hierarchy with people-focused imagery and approachable content. Consistent layouts help visitors move between service information and organisational stories. The visual direction supports Apax’s purpose without making the experience feel institutional or impersonal.

PERFORMANCE

Built with the details in mind.

Our build standards focus on performance, accessibility, maintainable implementation and search-ready foundations. Each project has its own scope; the priorities below describe our approach, not measured scores.

Website build standards

OUR PRIORITIES

Performance

Fast, responsive experience

Accessibility

Built for inclusive access

Best Practices

Clean, modern implementation

SEO

Search-ready foundations

Website overview.

View the live website

Customer Review

❝Fit Design delivered a modern and functional site that perfectly reflects our brand and values. The team managed the project well, keeping everything on track with clear timelines and regular updates. Their responsiveness, proactive communication and commitment made the experience stress-free. Great partner for premium services.❞

— Anousha Vahdaty, Director, Apax

MORE WORK

Other projects, other results.