Apax | Webflow | Supported Housing and Living

Overview

Apax is a London-based, values-driven, non-profit social enterprise providing supported housing and supported living for vulnerable adults affected by homelessness and mental health challenges.

We partnered with Apax to create a credibility-first website that makes their mission instantly clear, showcases the breadth of their services, and highlights proof like awards, culture recognition, and real resident stories.

Mission-led Positioning: clear language that explains who Apax helps and why it matters.

Service Clarity: “Transform Services” structured to explain supported housing, support levels, and 24/7 availability.

Proof + Credibility: awards and workplace recognition surfaced as trust signals.

Partnership-ready Contact: a direct collaboration page with clear contact details.

The Challenge

Apax needed to communicate a complex service offering without losing warmth and humanity.

The website had to serve multiple audiences: partners, potential employees and the wider community - each needing clarity and proof.

Our Approach & Result

We built a clean, structured experience that balances empathy with authority. The content flow guides visitors from mission → services → proof → action, so every audience gets what they need without digging.

Clear Information Architecture: simplified navigation so services, stories, awards, and careers are easy to find.

Content System for Momentum: articles and awards structured as an ongoing content engine, not static pages.

Trust Signals: culture recognition and social proof positioned to strengthen credibility with partners and candidates.

62 ➔ 76

Performance Score: “30 days post-launch”

+3.3k

Website Traffic: “90 days post-launch”

+56%

Engagement Rate: “60 days post-launch”

Customer Review

❝Fit Design delivered a modern and functional site that perfectly reflects our brand and values. The team managed the project well, keeping everything on track with clear timelines and regular updates. Their responsiveness, proactive communication and commitment made the experience stress-free. Great partner for premium services.❞

— Anousha Vahdaty, CEO, Apax