Topupmeters | Webflow | Smart Metering / PropTech

Overview

Topupmeters provides cashless Pay-As-You-Go (PAYG) smart prepayment sub-metering for landlords, property managers, housing organisations, HMOs and student accommodation.

We completed a full website overhaul in Webflow to make the brand feel more professional, clean and sharp - while improving page structure, optimising key journeys and strengthening on-page SEO.

Full Webflow Redesign: rebuilt key pages with clearer hierarchy, sharper layouts, and stronger visual consistency.

Conversion-led Structure: improved pathways to “Order Your Meters”, “Request a Quote” and Gateway login.

On-page SEO Foundations: tightened page intent, headings and content structure across core commercial pages.

Custom Graphics & Elements: added bespoke visuals to support a more modern, operator-grade feel.

The Challenge

Topupmeters sells a specialised, compliance-sensitive service where buyers want clarity and confidence quickly: what the meters do, who they’re for, how payments work, what’s included.

The existing experience needed a more professional presentation and a clearer conversion path across multiple audiences (private landlords, HMOs, social housing, student accommodation).

Our Approach & Result

We provided a full overhaul built around clarity, on-page SEO, and conversion - with bespoke visuals to elevate trust and drive enquiries.

Information Architecture Refresh: restructured “What We Do” and audience pages so landlords can self-identify and move to the right solution faster.

Commercial Page Optimisation: improved clarity across Shop, Product, Pricing and Getting Started pages so buyers understand the system and costs without friction.

Trust + proof Placement: surfaced operator-grade benefits (remote management, revenue protection, compliance/MID context, secure payouts) and reinforced with real testimonials.

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Performance Score: “30 days post-launch”