Sanctuary

A new identity and Webflow website for a growing renovation business.

View the live website

INDUSTRY

Home Renovations & Interiors

SERVICE

Website Design

PLATFORM

Webflow

AUDIENCE

Homeowners seeking considered renovation and interior transformation

Sanctuary website shown on desktop and mobile devices.

Quote requests

33%

Gallery engagement

+65%

Brand searches

OVERVIEW

Sanctuary grew out of Apex Carpentry as the business expanded into complete home renovations. Its existing name no longer reflected the full offer, so the project began with positioning and identity before moving into website design.

We developed the Sanctuary identity, designed and built its Webflow website, and extended the brand into business cards and social assets. Each part introduces the same broader renovation offer.

Brand repositioning

Reframed the business around complete home renovation services, supporting the move from Apex Carpentry to a Sanctuary identity that reflects the broader offer.

Visual identity

Created an identity system that communicates considered design and craftsmanship, providing a consistent foundation for the website and supporting brand materials.

Webflow website

Designed and developed a bespoke website with service and project content, helping homeowners explore the business’s approach and relevant renovation work.

Brand collateral

Extended the new identity into business cards and a social media kit, giving Sanctuary a consistent introduction across its website, printed materials and social channels.

THE APPROACH

The business had outgrown its carpentry identity. The new brand needed to reflect that change.

The previous name suggested a carpentry specialist, while the business now offered complete renovations. Homeowners needed to recognise that broader scope without losing the sense of craftsmanship associated with the original company.

We carried the new positioning into the service structure, project presentation and visual identity. The website introduces the renovation offer through the company’s work and approach, while printed and social materials give clients a consistent impression beyond the site.

COLLABORATION

From Apex Carpentry to Sanctuary: positioning, identity and a Webflow website developed together.

Our role covered the rebrand, website and supporting collateral. Working across these touchpoints allowed us to connect the new name with the services homeowners could commission, rather than leaving the identity to explain the change on its own.

STAGE 01

Discovery

Define the broader renovation positioning and the move from Apex Carpentry to Sanctuary.

STAGE 02

Structure

Develop the visual identity and website direction around considered design and craftsmanship.

STAGE 03

Implementation

Design and build the Webflow website with service and project content.

STAGE 04

Delivery

Extend the identity into business cards and social assets for a consistent introduction to the brand.

DESIGN LANGUAGE

A warm identity inspired by considered interiors.

Forest green, cream and muted gold reflect the warmth of interior materials. Serif headings, fine line details and architectural photography create an editorial feel, connecting the website with the craftsmanship and care at the centre of the renovation offer.

PERFORMANCE

Built with the details in mind.

Our build standards focus on performance, accessibility, maintainable implementation and search-ready foundations. Each project has its own scope; the priorities below describe our approach, not measured scores.

Website build standards

OUR PRIORITIES