Investors, defence buyers and maritime operators evaluating autonomous systems
9
Briefing requests
74
Document downloads
35%
Product engagement
OVERVIEW
Stormborn develops autonomous maritime technology. Its first marketing website needed to introduce X-WAVE and SEAFENCE to investors, defence buyers and maritime operators, giving each audience a clear understanding of the company and its products.
We designed and built the launch website in Webflow, combining product imagery, capability information and briefing requests. Research shaped the content hierarchy and the technical visual direction.
Audience research
Explored the information investors, defence buyers and maritime operators need to understand the company and evaluate its product direction.
Product hierarchy
Organised X-WAVE and SEAFENCE within a shared website structure, giving each a distinct product story while connecting both with Stormborn’s wider maritime mission.
Visual direction
Used maritime imagery, technical graphics and a radar-inspired visual language to connect the website presentation with the technology being introduced.
Webflow launch build
Developed the marketing website in Webflow, combining the hero video, capability sections and briefing prompts within a responsive launch platform.
THE APPROACH
Two specialist products, several audiences and one company to introduce.
Investors, defence buyers and maritime operators bring different questions to the same technology. The website needed to explain Stormborn’s shared mission, then give X-WAVE and SEAFENCE distinct introductions. Visitors had to understand each product’s role before deciding whether to request a briefing.
We organised the content around the company introduction, individual products and their capabilities. Maritime imagery, video and technical graphics support those explanations. Briefing prompts give interested visitors a direct next step once they have explored the relevant product.
COLLABORATION
Research shaped the product hierarchy; maritime engineering shaped the visual direction.
We carried the project from audience research and visual direction through to Webflow development. Connecting those stages helped keep the product explanations, technical imagery and briefing requests consistent throughout the launch website.
STAGE 01
Discovery
Research how investment and maritime audiences evaluate the company and its technology.
STAGE 02
Structure
Define the product hierarchy and the information required to introduce X-WAVE and SEAFENCE.
STAGE 03
Implementation
Design and develop the Webflow website with maritime imagery, video and technical visual details.
STAGE 04
Delivery
Connect the capability story with briefing prompts for prospective partners, buyers and investors.
DESIGN LANGUAGE
A visual language drawn from maritime engineering.
Charcoal surfaces and deep sea imagery establish the setting, with high-visibility yellow used for emphasis and actions. Radar lines, technical details and condensed headings give the website a precise character that complements the vessel photography and capability information.
PERFORMANCE
Built with the details in mind.
Our build standards focus on performance, accessibility, maintainable implementation and search-ready foundations. Each project has its own scope; the priorities below describe our approach, not measured scores.
