Choosing a therapist is a personal decision. Visitors need to understand who they would be working with, what the approach involves and how to begin, without navigating a dense or impersonal website. The emphasis was on making the information approachable and useful, so a visitor can explore the practice at their own pace before deciding whether to make an enquiry.
We structured the experience around those questions. Clear service pages, practitioner information and practical answers support the route to contact. A separate supervision journey keeps professional information available without interrupting the experience for prospective clients. Keeping these routes distinct allows the same website to address both audiences clearly, with the relevant service explanation and contact information available within each journey.
