Plush Home Store is a London based luxury furniture outlet that is well known for modern living, home accessories and branded furniture that are following the latest trends for affordable prices. The company has been around for over 30 years under another brand name, operating massive furnishing outlets. As the company rebranded in 2022, the owner Chris approached Fit Design to create a clean but modern & user-friendly furniture website design to better reflect the company's new identity and attract customers through online means.Our team of designers and content strategists had the challenging but fun task of creating this beautiful furniture website design for Plush Home Store. We wanted to design a website that would be easy to use for customers who are looking for quality furniture that is stylish and up-to-date with the latest trends. Branding and digital marketing were also extremely important to the client, so we made sure to include plenty of high-quality photos and videos that showcase the company's products in the best light possible.

The problem

Our Approach

We know how important is to have a good looking and well optimized eCommerce store especially if you start from scratch. It is why we decided to use Shopify for this project as it is one of the most popular and trusted CMS platforms in the world. To stay true to the brand image and promise of quality, we chose to focus on advanced and modern aesthetics. Firstly, we took pictures of the products to create a professional but inviting feeling. Secondly, we designed new pages with sleek and easy-to-use functionality. Finally, were fined the website’s search bar to make it more user-friendly. The new furniture website design has revitalized Plush Home Store’s online presence & given them a significant competitive edge.

The solution

Web Design

Our first step was to help Plush Home Store create a new and improved brand identity that would better reflect their luxury furniture brand. We accomplished this by working on a new logo design, colour scheme, typography, and overall style guide. Once we had established the new brand guidelines, we implemented them across all aspects of the furniture website design. This helped to create a cohesive and consistent look and feel that would appeal to Plush Home Store's target audience.‍ To create a stunning eCommerce website that will make the shopping experience memorable we used Shopify. It has allowed us to develop a fully customized website that uses technologies like Shopify's product reviews, automatic collections & search engine optimization to enhance the overall customer experience. Our team was able to take advantage of Shopify's powerful marketing tools as well to reach a wider audience and increase sales. In addition, we were able to create a custom Shopify theme that perfectly matches the branding and style of Plush Home Store.

The outcome


Partnering up with Plush was a great experience from the beginning as we were given the freedom of design. While there wasn't any set budget we made sure to offer the best possible service within a reasonable price and time.

TIME: 10 Weeks

CMS: Shopify

Before & After

Selected Works









Home Decor



Interior Design

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