Overview
Bespoke Brand Direction: a premium, modern fund identity that feels credible and “institutional” without being corporate.
Investor-first Clarity: the thesis, approach, and numbers are surfaced early for fast trust-building.
Founder Conversion Path: a focused “Looking for funding” flow with clear ticket sizes and submission form.
Portfolio-ready Structure: a scalable CMS foundation to present sectors, future investments and fund updates consistently.
The Challenge
TEDIF needed to communicate a big mission and a broad investment scope (multiple tech sectors, multi-stage investing) without overwhelming visitors - while also serving two very different audiences: founders looking for funding and investors needing confidence, clarity,and access.


Our Approach & Result
Bespoke Information Architecture: structured the story around what matters to decision-makers - who TEDIF is, what they invest in, and how to engage.
Sector Positioning: created a clear sectors system to communicate breadth while keeping the UX easy to browse.
Conversion-led Founder Flow: highlighted investment stages and minimum ticket sizes, then moved users directly into submission.
Customer Review
❝The website is functioning perfectly, and I really want to say again that you and your team did a great job on. We’re very happy with how it’s turned out and looking forward to future collaborations.❞
— Director, Jelisaveta Markelic, TEDIF

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