How to Write Pillar Page Post | Benefits | Action Plan

It your business thriving? If yes, congratulations! But if not, it all can change with a well-crafted pillar page post. A pillar page is a key piece of quality content that acts as the foundation for your website content. It provides an overview of your business and the products or services you offer.

What Is Pillar Page Post?

It is a key piece of pillar content that acts as the foundation for your website, which provides an overview of your business and the products or services you offer.

Pillar page post is important because they help you rank higher in search engine results pages (SERPs). When potential customers visit your website, they will be able to quickly and easily learn about your business.

📚 Types Of Pillar Pages

Pillar pages come in different forms depending on your goals and audience. Here are the three most common types:

1. Product Pillar Pages

• These pages revolve around a specific product or product category that your business offers.
• They provide in-depth information, comparisons, guides and related content.

EXAMPLE: If you sell shoes, your product pillar page could be titled “The Best Shoes for Women” in a form of blog post, link to product or collection pages.

2. Service Pillar Pages

• Focused on a service you provide, these pages educate your audience while positioning you as an expert.
• They often cover trends, tips, or solutions related to your service offering.

EXAMPLE: If you offer web design services, your service pillar page could be titled “14 Best Web Design Trends” packed with insights, examples and link to your case studies or services pages.

3. Industry Pillar Pages

• These pages explore topics relevant to your broader industry.
• They're ideal for showing thought leadership and targeting top-of-funnel traffic.

EXAMPLE: If you are in the accounting industry, your industry pillar page could be titled “The Future of Accountancy” offering research related content to articles.

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📝 Action Plan - Write Pillar Page Content

Now that we've answered the question "what are pillar pages," it's time to learn how to create one. Follow these steps to create a pillar post:

1. Choose a topic

Your page should be focused on a specific topic. This will make it easier for you to start writing pillar content and market your business.

Some ideas for topics include:

• Your business
• A product or service you offer
• An industry you're in
• Your target market
• Your location

2. Keyword research

Conduct keyword research is important because it will help you determine which long-tail keywords to use in your pillar pages. When potential customers search for these target keywords, your page will appear in the search results. e.g. digital marketing agency, digital marketing agency London etc.

There are a number of tools you can use to do keyword research:

• Google AdWords Keyword Planner‍
• Google Trends‍
• Moz Keyword Explorer
• HubSpot's Keyword Tool

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3. Write informative & engaging content

The page should be informative and engaging and it should provide an overview of your business and the products or services you offer. For instance, this durability and leak test on branded tumblers shows how transparency in product testing can build trust and authority.

Some ideas for pillar content include:

• A mission statement
• An overview of your business
• A description of your products or services
• Information about your target market
• Your company history
• Press releases
• Case studies
• Testimonials

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4. Optimize for search engines

After you've written your pillar pages, it's time to optimize it for search engine algorithms. Adding blog posts will boost and help ensure that your page appears in the search results when potential customers search volume for keywords related to your business.

To optimize your pillar page:

• Use relevant keywords for titles and descriptions
• Include internal links to your page in your website's navigation
• Promote your social media platforms
• Add a call-to-action (CTA) to your web page

Best SEO software:

• Surfer
• Ahrefs
• Semrush
• RankIQ

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5. Promote content on social media

Social media marketing is a great way to promote your web page. Be sure to share your resource pillar page strategy on all of your social media channels, and encourage your followers to share it as well.

Some ideas for promoting your pillar page on social media:

• Create content and a social media campaign around your page
• Use hashtags to promote your page
• Run a social media contest

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🌍 Promote Pillar Page Content

1) Utilize social media

• Post the link on all active platforms (LinkedIn, X, Tumbler, Medium)
• Use different formats: such as carousels, reels, infographics, or story snippets
• Keep on resharing to maintain content flow

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2) Reach out to influencers

• Look for influencers and niche experts from your industry.
• Send them a personalised message containing a reason they might want to share it (mutual benefit, exclusive insight, backlink, etc.)
• Collaborate in producing some content or invite these folks to contribute in updates later on

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3) Guest blogging

• Contact relevant websites and blogs in your field of interest
• Pitch a guest post idea relevant to their audience, with a contextual link to your pillar page
• Ensure that the content is worthwhile and does not sound promotional

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4) Use email marketing

• Write in your next newsletter: must-read resource
• Divide your list and fine-tune email content to differing audience interests
• Use a compelling subject line followed by a visible CTA

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5) Utilize paid advertising

• Run a low-budget ad campaign on Meta, LinkedIn, or Google Ads
• Target audiences interested in your niche or who have visited related sites on your domain
• Monitor each ad's performance and optimise the ads based on each ad's clicks and engagement

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6) Optimize for SEO

• Primary and secondary keywords should be scattered across the page
• Write an enticing meta title and meta description
• Add image alt text and, in parallel, build a clean URL structure that supports your system

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7) Utilize internal linking

• Don’t forget to link to your pillar page from any related blog articles, product or service pages, or resources
• Add the featured resource section in the blog sidebar or the footer

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8) Repurpose into Multiple Formats

• Further breaking this content into blog posts, social posts, reels, infographics, or even a slide deck
• Each of these would have its own CTA linking back to the full pillar page

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9) Engage in Online Communities

• Join niche forums, Facebook/LinkedIn groups, or Reddit threads
• Share your pillar content when it serves as a relevant part of the discussion—include the context or your personal experience
• Do not spam; provide value instead

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10) Track and measure

• Keeping track of traffic, the bounce rate, and conversions is necessary with Google Analytics and with Search Console
• Track social shares and all email click-throughs
• Keep your pillar content updated to ensure it stays fresh and ranks well

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✅ Benefits Of Pillar Page Contents

1. Provide a comprehensive pillar page overview of your business and the products or services you offer. This helps potential customers understand what you do and how you can help them solve their problems.

2. Help you rank for key terms in your industry. By including related keywords on your one pillar page, you can improve your chances of appearing in search engine results pages (SERPs).

3. Drive organic traffic to your website. By including internal links to your other web pages and other blog posts, you can encourage visitors to explore more of your site.

What Is Topic Cluster?

A topic cluster is a group of related content pieces that all revolve around a central theme. If you're in the process to create pillar pages for your website, it's important to understand the concept of the topic cluster model.

EXAMPLE: If you sell dog food, your pillar pages might include "Dog Food Brands," "Dog Food Reviews," and "Dog Food Recipes." By creating topic clusters, you can help potential customers find the information they need more easily.

The Importance of Topic Clusters in SEO

• Boosts SEO Performance: Topic clusters help you rank higher in search engine results by showing Google that your site has well-structured, authoritative content around a specific subject.
• Supports Pillar Content Strategy: When you connect a pillar page with related blog posts, you create a content hub that’s easier for search engines to crawl, index, and understand.
• Improves User Experience: Visitors land on a pillar page, get a clear overview of the topic, and can easily navigate to more detailed posts based on what they’re interested in.
• Builds Topical Authority: Covering a subject from multiple angles signals to Google (and your audience) that you're a trusted expert in your niche.
• Encourages Longer Site Visits: With more relevant internal links and useful content, users are more likely to stay longer, explore more pages, and engage with your brand.

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Conclusion - Pillar Post

Creating pillar pages is an important part of any content marketing strategy. By creating a comprehensive pillar overview of your business and the products or services you offer, you can help potential customers understand what you do and how you can help them solve their problems.

Pillar pages also help improve your website's visibility in search engine results pages (SERPs) and can drive traffic to your site.

If you're looking to create a pillar page post, be sure to seek professional support from a web design agency, web designer, copywriter, and/or social media marketing. With their help, you can write a pillar page that is successful in driving traffic and generating leads for your business.