Why Mobile Optimised Website is a Key Factor for SEO?

As we all know, the use of mobile devices has been constantly increasing in recent years. In fact, according to Statista, the number of global mobile phone users is expected to reach nearly 5 billion by 2023. This trend is also reflected in internet usage statistics - currently, around 65% of all internet traffic comes from mobile devices "MD".

Given these trends, it's no surprise that more and more businesses are starting to focus on creating a mobile-optimized websites. After all, if you want to reach your target audience, you need to make sure that your website is accessible and easy to use on their preferred device.

Table of contents:

  1. What is a mobile optimized website
  2. Why mobile optimization is important
  3. What is mobile optimized content
  4. Best optimization SEO tools
  5. When to run website optimization test
  6. What is a mobile optimized design
  7. Why is mobile optimized design more expensive
  8. What is mobile optimization in marketing
  9. How to optimize your website for mobile devices
  10. How to optimize website for mobile CSS
  11. Mobile vs Responsive design
  12. Mobile friendly web example

Mobile Optimized Website

Essentially, it is a website that has been designed and optimized for mobile devices "MD". This means that the website will be easy to navigate and use on a smaller screen and that the content will be optimized for mobile users. Also, a mobile-optimized website will typically load more quickly on MD than on a traditional desktop website.

mobile optimised website

Why Mobile Optimization is Important?

  1. USER

As we mentioned above, an increasing number of people are using mobile phones to access the internet. This means that if your website is not optimized for mobile, you could be missing out on a large number of potential customers or clients.


These devices have different screen sizes and resolutions than desktop computers, so it's important to make sure that your website looks good and functions well on all types of devices.


People often use mobile devices while they're on the go, which means that they expect websites to load quickly and be easy to use aka user-friendly. If your website is slow or difficult to navigate, you're likely to lose visitors. In general, your site should load in less than 3 seconds.


In today's competitive market, it's more important than ever to stand out from the crowd. Having a mobile-optimized website can help you to do this and give you an edge over your competitors.


Finally, it's worth mentioning that Google now uses mobile-friendliness as a ranking factor in search engine or algorithm. This means that if your website is optimized for mobile, it's more likely to appear higher up in the search results, which can lead to more traffic and ultimately, more customers or clients.

What is Mobile Optimized Content?

Mobile optimized content is essentially content that has been created specifically for mobile devices. This means that the content must be easy to read and digest on a small screen, and it should also be relevant and engaging for mobile users.

Tips for Creating Mobile Optimized Content:

1. Use short paragraphs and bullet points: this will make your content easier to read on a small screen.

2. Use images and videos: these can help to break up your text and make your content more visually appealing.

3. Be concise: mobile users have limited attention spans, so it's important to get your point across quickly and effectively.

4. Use catchy headlines: this will help to grab people's attention and encourage them to read your content.

5. Optimize for voice search: as more and more people use voice assistants such as Siri and Alexa, it's important to optimize your content for these types of searches. This means using natural language and long-tail keywords.

Whether you're just starting to build your website or you're looking to make some changes to an existing site, optimization is something that you should definitely consider.

Best Free Mobile Optimization SEO Tools

mobile optimised tools

There are a number of different tools that you can use to help with optimization, including:

This tool allows you to test how mobile-friendly your website is. Simply enter your URL and the tool will analyze your site and provide a report.

Will analyze your website and provide recommendations on how to improve your page speed.

Allows you to test your website's load times and identify potential bottlenecks.

This tool analyzes your website and provides recommendations on how to improve your page speed and performance.

Test your website's load time and performance on different devices and browsers.

When to Run Website Mobile Optimization Test?

It's important to test your sites optimization on a regular basis [weekly] if you want to make sure that it's performing well and meeting the needs of your visitors. You can use the tools listed above to perform a quick audit, or you can use a more comprehensive tool such as Moz Pro or Ahrefs Site Explorer.

How often you need to test will depend on your website and your audience. If you make regular changes to your pages or if you have a high volume of traffic, you may need to test more often. However, if your site is relatively static and you don't receive a lot of traffic, you can probably get away with testing less frequently.

Mobile Optimized Design

A mobile-optimized design is a website that has been specifically designed for mobile phones. The layout and content are simplified so that it is easy to read and navigate on a small screen. The site should also be responsive, which means that it will adapt to the size of the screen it is being viewed on.

It’s important to have a mobile optimized design because more and more people are using their smartphones and tablets to access the internet. In fact, global mobile internet usage has now overtaken desktop usage. This trend is only going to continue, so it’s essential that your website can be viewed and used easily on a mobile device.

Why is Mobile Optimized Design Expensive?

There are a number of reasons why mobile-optimized design can be more expensive than a traditional website.

  1. Requires more time and effort to create a responsive design that will work on all devices plus MD have different screen sizes which need to be considered.
  2. Mobile have less processing power than desktop computers, so more care needs to be taken to ensure that the site will load quickly and run smoothly on these devices.
  3. Many mobile users are less likely to make a purchase than desktop users, so you may need to increase your advertising budget to compensate.
digital marketing

What is Mobile Optimization in Marketing?

In marketing, mobile optimization is the process of making a website or web page display well on a mobile device. Most smartphones have a smaller screen than a computer, so it can be difficult to view some websites without having to scroll horizontally or zoom in. Optimization takes this into account and makes adjustments to the website so that it is easy to view and navigate on a mobile phone.

Marketing Process

The marketing process generally consists of four distinct stages:

1. Identifying a market opportunity

2. Developing a marketing strategy

3. Executing the marketing plan

4. Monitoring results.

Mobile opt. fits into the second stage of this process, developing a marketing strategy and pop-ups. This is because mobile opt. is a tactic that can be used to achieve specific marketing objectives. For example, if a company wants to increase its web traffic to mobile phones, then mobile opt. would be a key part of its marketing strategy.

Benefits of Mobile Optimization

=> It will make it easier for smartphone users to view and navigate your site, which will improve their experience and quality.

=> It can help you to reach more people as mobile first internet usage continues to grow.

=> It can increase your chances of conversion as mobile users are more likely to take action such as making a purchase when they can easily view and use your site on their mobile device.

How to Optimize Website for Mobile Devices?

With an increasing number of people using mobile devices to access the internet, it is important that your website is optimized for those devices. Optimization can help ensure a smooth user experience and improved conversions.

There are several things you can do to optimize your site for mobile including creating a separate mobile version of your site, using responsive design, and optimizing images and videos.

1. Creating a mobile version of your website

If you have a website that is not designed for mobile phones, the first thing you should do is create a mobile web of your site. A mobile version of your site is a separate version of your website that is designed specifically for MD.

2. Using responsive design

Responsive design is a type of web design that allows your website to adapt to the screen size of different devices. This means that your website will look and work well on both desktop computers and mobile.

3. Optimizing images and videos

Another important aspect of mobile opt. is optimizing images and videos for mobile. This can be done by compressing images and videos so that they load quickly on mobile device.

4. Testing your website

After you have made all of the changes to optimize your website for mobile, it is important to test your site to make sure everything is working properly. You can use a tool like Google’s Mobile-Friendly to test your website data, loading.

5. Keeping your website up-to-date

It is also important to keep your website up-to-date with the latest trends in web design and optimization. This will help ensure that your site is always looking its best and providing a good user experience.

mobile website

How to Optimize Website for Mobile CSS?

There are a few ways to optimize your website for MD, including using media queries, creating a separate mobile stylesheet, and using responsive design.

1. Using media queries

Media queries are a type of CSS that allows you to target different devices with specific style rules. This means that you can have different styles for different devices, which is useful for optimizing your website for mobile device.

2. Creating a separate mobile style-sheet

Another way to optimize your website for mobile is to create a separate mobile stylesheet. This is a CSS file that contains all the styles necessary to properly format your website for mobile phones.

3. Using responsive design

The most effective way to optimize for mobile site is to use responsive design. Responsive design is a type of web design that allows your website to adapt to the screen size of different devices. This means that your website will look and work well on both mobile and desktop version.

Mobile Optimized vs Responsive Web Design

The debate between mobile optimized and responsive web design rages on, with no clear winner in sight. However, one thing is for sure – if you want your website to be successful, you need to make sure it is optimized for MD.

Responsive web design (RWD) is an approach to web design that makes websites work well on a variety of devices, from small phone screens to large desktop monitors. RWD is important because it ensures that your website can be accessed by as many people as possible, regardless of the device they are using.

A responsive web design is key to provide an optimized website experience for mobile users. By using responsive design, website owners can ensure that their site is accessible and easy to use on any device or browser, regardless of screen size or resolution.

website example

Mobile Friendly Website Examples

Shutterfly -  online service that let users create stationary, photo books and personalized cards

Google Map - don't need any introduction

Etsy - eCommerce site where you can buy and sell vintage items

Buzzfeed - entertainment, content, magazine platform

Lean Labs - marketing agency with good customer attention to detail


If you want your business website to be successful, it is important to make sure it is optimized and mobile friendly. There are a number of elements to do this, including using media queries and resources, creating a separate mobile stylesheet, and using responsive design.

Whichever method you choose, the important thing is to ensure that your website provides a good user experience on all devices.

If you need help optimizing your website for mobile devices, contact our web design agency by email or leave your phone number. We can help you make sure your website looks great and works well on all devices.