Bespoke Recruitment & How to Build Construction Website
To find the right employee that will suit your construction business, you may need to go beyond the traditional method of job postings and headhunting. You can find great candidates by utilizing bespoke recruitment, a process in which you work with a professional recruiting agency to find candidates that match your specific business needs.
Also, if you're in the construction business, then you know that a website is a must-have. Not only does it give customers a way to find out more about your company and the services you offer, but it also allows potential clients to get in touch with you easily.
In this blog post, we'll touch bases on the bespoke recruitment process and facts about agencies, plus important website design guidelines for construction businesses and how to make sure your website stands out from the competition.
Table of contents:
What is Bespoke Recruitment?
Bespoke recruitment is a process in which you work with a professional recruiting agency that has a deep understanding of your specific business needs. The agency will use its industry expertise and knowledge to find candidates that are the best match for your business. For the best result, it's important to be as specific as possible about what you're looking for in an employee.
What Does a Construction Recruiter?
Construction recruiters work with construction companies to find the best candidates for specific positions. They use their industry knowledge and understanding of the construction firm to identify potential candidates and help companies make the best hiring decisions.
- e.g. There might be a need for an employee who has experience in a certain type of construction, such as residential or commercial. Or, a company might be looking for someone with experience in a specific type of construction equipment.
The more specific you are the better results you will get but don't forget about fees charged by the recruiting agencies, which will depend on the services you require. If you need an agency to post a job ad and screen candidates, the fee will be lower than if you require the agency to find candidates through its own site - network.
However, you can offset the costs by considering the value of your time. If you were to post a job ad and screen candidates yourself, it would take you away from other important tasks, such as running the construction business.
Bespoke Recruitment Process
A professional recruitment agency has a team of recruitment consultants who are experts in their field in finding the right candidates. The recruitment process will be tailored to your specific needs and will follow the below steps:
1. Defining Job Requirements
The first step is to determine what the business need is and what type of employee you're looking for. This includes defining the job requirements, such as the skills, experience, and qualifications needed.
2. Sourcing Candidates
Once you know what you're looking for, the recruitment agency will start sourcing candidates. This is done through a variety of channels, such as job boards, social media, and the agency's own network.
3. Screening Candidates
The next step is to screen the candidates to see if they're a good fit for your construction business. The screening process usually includes an initial phone call and/or interview, followed by a more detailed interview. The point of the screening process is to identify the top candidates who will be invited for a final interview.
4. Interviewing Candidates
After the screening process, you'll interview the candidates to see if they're a good fit for your company. This is usually done through a video call or in person. As part of the interview process, you'll also assess the candidate's cultural fit and whether they're a good match for your company values.
5. Making Job Offer
The final step is to make a job offer to the candidate. Once the offer is accepted, you'll start the onboarding process to help the new employee transition into the company.
While the process may seem like a lot of work, it's worth finding the right employee for your construction business. After all, the right employee can make all the difference in the success of your business.
Which Recruitment Agency is Best in UK?
When it comes to finding the best recruitment agency in the UK, there are more options to choose from as each offer different services. Here is the list of the top 5 agencies worth contacting if you're looking for construction employees:
- CDI Anderselite
CDI Anderselite has been providing the construction, civil engineering and rail industries and many more with a temporary/permanent blue-collar workforce since 1984.
Adecco is one of the UK's leading recruitment agencies, specializing in construction, education, financial services, and agriculture to name a few.
Another well-known brand that has been in the recruitment business for a long time, Hays offers a wide range of services including construction, healthcare, and IT.
- Fawkes & Reece
Fawkes & Reece provides staffing and recruitment services to organizations in all sectors throughout Britain - from construction firms to healthcare providers or government bodies.
- PSR Solutions
Since 2005 PSR Solutions offers leading services in the built environment and construction industry through freelance and permanent positions.
Who is the Biggest Recruitment Agency in the World?
The biggest recruitment agency in the world is Adecco, with over 33,000 employees in more than 60 countries. But if we look at the revenue, then the biggest recruitment agency is Randstad, with a revenue of more than 24 billion USD.
Who is the Top Construction Company?
The UK has many market leaders in construction. The top three largest construction companies in the UK by revenue are Balfour Beatty, Carillion, and Kier Group. These companies are followed by Laing O'Rourke, Morgan Sindall, and BAM Nuttall.
What Makes a Good Construction Website?
When it comes to your next project or website design for construction companies, there are a few key things to keep in mind. Here are some tips:
A) Use a responsive design
With more people using mobile devices to access the internet, it's important to have a website that looks good on all screen sizes no matter if it's a small business or large.. A responsive website design automatically adjusts to the screen size of the device it's being viewed on.
B) Use large, high-quality images
Images are a great way to show off or focus your work and give potential customers an idea of what you're capable of. Use high-resolution images that are at least 1024px wide.
C) Use easy-to-read fonts
When it comes to website design, simplicity is key. Use easy-to-read fonts such as Arial, Verdana, or Helvetica. And, keep the font size large enough that it's easy to read on all screen sizes.
D) Use calls to action
Make sure your website has a clear call to action, such as "Contact us today for a free quote." This will help website visitors know what to do next.
E) Use testimonials
Including testimonials from past clients is a great way to build trust with potential customers. When adding testimonials, be sure to include the client's name, company, and website.
F) Include an FAQ section
An FAQ section is a great way to provide website visitors with additional information about your company and services. This can help answer any questions they may have, and help them decide whether or not to use your services.
H) Make sure your website is secure
With so much personal information being shared online, website security is more important than ever. Be sure to use a secure hosting provider and SSL certificate to protect your website and its visitors.
I) Optimize your website for search engines
One of the most important things you can do for your website is to optimize it for search engines. This will help potential customers find your website when they're searching for keywords related to your business.
J) Regularly update your website content
Another important thing to keep in mind is that website content should be regularly updated. This helps to ensure that your website is relevant and up-to-date. Try adding new blog posts or case studies regularly, and make sure all information on your website is accurate and current.
K) Use social media to promote your website
Social media is a great way to promote your website and attract new visitors. Be sure to post links to your website on all of your media accounts, and encourage website visitors to share your content with their followers.
Search Engine Optimization (SEO)
No matter what type of construction services you provide, it's important to have a website that is optimized for search engines. It will ensure that potential customers can find your website when they're searching for keywords related to your business. SEO is short for search engine optimization.
It's the process of improving the visibility of a website in search engine results pages or SERPs. The higher your website ranks in the SERPs, the more likely people are to find it.
=> e.g., as a construction service provider, you want your website to rank high in the SERPs for keywords such as "construction services," "construction company," or "building contractor." You can choose to rank higher in your local area as an "affordable bricklayer in London" that will show up when someone searches for that term on Google.
There are several things you can do to optimize your website for search engines, you can do On-page SEO or Off-page SEO.
Some of the most common techniques include:
- Use keyword-rich titles and descriptions
- Use relevant keywords throughout your website content
- Optimize your website's images and videos (size and quality)
- Build backlinks to your website (connect with other relevant websites)
- Headings, meta title and description (page structure will help Google determine where to rank you)
Best Websites for Building Construction?
The website you choose will depend on the type of construction services you provide. If you're a general contractor, you'll want a website that showcases your work and provides potential customers with information about your company.
If you're a bricklayer, you'll want a website that highlights your services and includes customer testimonials and if you're an architect, you'll want a website that showcases your extensive portfolio and provides potential clients with information about your services.
The best website builders for construction services:
One of the most popular and user-friendly website builders is WordPress. It's perfect for construction companies of all sizes, and it offers a wide range of features and plugins to choose from. You can find WordPress themes (template) specifically designed for construction companies, and there are plenty of tutorials and support available if you need help getting started.
Themes are relatively easy to install and customize, and you can find plenty of plugins to add additional features to your website. If you're not a technical person, you may want to hire a WordPress developer or a web design agency in London to help you set up and customize your website.
Weebly is another website builder that is perfect for construction companies. It's easy to use and it has a wide range of templates and themes to choose from. You can also find Weebly plugins and add-ons to customize your website.
One of the great things about Weebly is that it offers a free website plan, which is perfect if you're just starting out. It also has an intuitive drag-and-drop website builder, so you can easily add content and images to your website. Great website builder for small businesses.
If you're looking for a more advanced website builder, Joomla is a good option. It's a content management system (CMS) that is popular with website developers and designers. It's more complex than WordPress and Weebly, but it offers a lot of flexibility and features.
You can find Joomla templates specifically designed for construction companies, and there are plenty of extensions and add-ons available. You'll need some technical skills to use Joomla, so it's not the best option if you're a beginner.
Duda is a website builder that offers both a website builder and a white-label web design platform. It's perfect for construction companies that want to offer website design services to their clients and get traffic.
Duda has a wide range of templates and themes to choose from, and it offers a drag-and-drop website builder. It also has a wide range of features, including e Commerce, SEO, and social channel integration. Offers phone support and mobile friendly features.
Webflow is a website builder that is specifically designed for web designers. It's perfect for construction companies that want to build custom high quality websites for their clients and attract high-end clients with creative design.
Webflow has a wide range of features, including eCommerce, CMS, and website templates. It also offers a drag-and-drop website builder and a wide range of templates and themes to choose from. It's recommended to advanced companies already established who want to take their branding to another level and target audience with more pages and attractive future.
Is Squarespace Good for Contractors?
If you're looking for a website builder that is specifically designed for contractors that is affordable and basic, then Squarespace is a good option. It offers a wide range of templates and themes to choose from and has a drag-and-drop website builder. Could be used for building an online store as well to sell products/services. The layout and control of the design is limited.
One of the great things about Squarespace is that it's easy to use and it offers a wide range of features, including eCommerce, social channel integration, and website templates. However, it's not as flexible as some of the other website builders on this list and won't be suitable for companies that want to build custom websites and reach good SEO rankings.
How Do I Create My Own Website?
If you want to create your own website, there are a few website builders that you can choose from, but before beginning the process, these are the steps you should consider:
1. Domain name
Choose a custom domain name for your website. This is the name of your website and it will be used to identify your website on the internet. You can use a domain name registrar such as GoDaddy or Namecheap to register your domain name. Prices for domain names start at around $15 per year.
2. Website hosting
Website hosting is where your website's files and data are stored. You'll need to choose a website hosting provider such as Bluehost, SiteGround, or WP Engine. Prices for website hosting start at around $50 per year.
3. Website builder
Select a content management system (CMS) or a website builder such as WordPress, Weebly, or Squarespace. To use WordPress, you'll have to install it on your website hosting account. Website builders are usually hosted by the website builder itself. Prices for website builders start at around $15 per month.
Once you've registered your domain name and set up website hosting, you can begin building your website.
4. DIY or website designer?
If you're on a tight budget, you can create your website yourself using a website builder. However, if you want a custom-designed website, you'll need to hire a website designer. The average cost for website design is £1000-£3000, for a simple 5-6page website.
5. Marketing and SEO tools
To ensure that your website is visible to potential customers, you'll need to use marketing and SEO tools. You can use Google AdWords to advertise your website on Google. You can also use tools such as Yoast to optimize your website for search engines.
The best marketing tools:
- Google Analytics, - Social media: Hootsuite, - Email marketing: MailChimp, - Marketing & sales: HubSpot
The best SEO tools:
SEObility, Screaming Frog, DeepCrawl, Moz, Ahref, Ubersuggest
6. Website maintenance
Once your page is built, you'll need to maintain it on a regular basis. This includes updating your website's content, adding new blog posts, and making sure that your website is secure. You can either do this yourself or hire a website maintenance company to do it for you. The cost of website maintenance is usually around £50-£100 per month.
Can I Build a Site For Free?
Yes, you can use a website builder such as Weebly or Squarespace to create a website for free. However, these website builders have limitations, such as website design templates that are maybe not matching to your niche, and you'll need to upgrade to a paid plan to remove these limitations.
You can also use a free website builder such as WordPress.org to create a website, but you'll need to pay for website hosting services and a domain name. The average cost for website hosting is £50 per year, and the average cost for a domain name is £15 per year.
How Do I Find a Good Web Designer UK?
When looking for a web designer in London, it's important to find someone who has experience in website design and knows how to build sites that are search engine friendly. You can find web designers on freelance websites such as Upwork and PeoplePerHour, or you can use a web design agency.
To find a web agency just simply type in "web design agency London" in Google and have a look at the results. The listed companies are all web agencies located in London. Another way to find a good website designer is by word of mouth. Ask your friends, family, or colleagues if they know someone who can help you with website design.
Which Company is Best for Web Designing?
There is no one-size-fits-all answer to this question, as the best web design company for you will depend on your specific needs/service and budget. Website design is a complex process especially if you want a custom-designed website. In that case, it's important to find an agency that can understand your vision and can create a site that meets your needs.
The best practice is to have a look at website design companies' portfolios and read their customer reviews before making a decision. Try to get 3-4 quotes to compare prices and services as not always the most expensive or the cheapest option is the best.